Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Why Schools Are Dropping Channel One.
This clip picks up after two brief headlines that take a minute each Channel One’s Shelby Holliday gives a “teaser” for a NASCAR story after the commercial break. Ms. Holliday knows there is no need for a “teaser” since schools are contractually required to show the controversial Channel One News program to the captive...
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“not very effective, may need incentive to watch”
This is from the 2007 minutes of the Cache County School District Board of Education meeting. We wonder about this Utah school board. Incentive?? If they consider the program “not very effective” – which is true – than why incentivize students to watch it? Channel One News effectively wastes taxpayer money and wastes school...
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Channel One News Advertises Smut for Preteens
Cum Laude (book review by Elizabeth Willse) Cecily von Ziegesar Hyperion June 2010 $23.99 272 pages Cum Laude follows four students from their freshman orientation through the end of their first semester at the fictional Dexter College, a tiny and kind of upscale Maine school. Tom is a preppy jock type, the unlikely roommate...
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Why are Gossip Girl crossword puzzles on Channel One’s website?
Because Alloy Media and Marketing created the smutty Gossip Girl books and TV show and they also own Channel One News. They purchased Channel One News in 2007 so they could advertise their offensive books and TV shows to a captive audience of schoolchildren.
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Bristol, VA Schools Dump Channel One News
“Schools also will claim the 10 minutes devoted each day to Channel One, a student-produced information program.” http://www2.tricities.com/tri/news/local/article/bristol_virginia_school_board_adds_minutes_to_school_day/42334/ It’s all about time. In 2010, there are few schools in the situation where they can waste one hour a week watching a controversial, commercial TV show.
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Clayton Ridge High School
The educators and administrators at Clayton Ridge High School in Guttenberg, Iowa are not about to waste taxpayer money showing Channel One News and its commercials during the school day. In violation of Channel One’s contract they show the program “outside the bells” which, of course, Channel One News hates because there is no...
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Bonamassa Again
The once great guitarist continues to be a pitchman for Channel One News. Channel One claims they have nearly six million students in their captive audience. If only half of them watched this 30-second commercial, then 25,000 student hours were lost – in one day. No school that cares about maximizing academic efforts can...
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The Odor of Channel One News
It is utter nonsense to force schoolchildren, some as young as ten, to watch this minute of TV programming. The vast majority of American schools have never allowed Channel One News to be shown to students or have ended their contract with the company. Channel One’s home state of New York has outlawed...
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Karate Kid Advertised in Classrooms
May 10, 2010 One of the many Channel One commercials for The Karate Kid.
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