Some of the advertisers have changed, but Channel One’s attitude towards kids has not. Schoolchildren are a source of money to Channel One’s executives. Whatever they want to advertise to kids is OK. They will tell parents that kids don’t pay attention to the commercials, but as you hear, they brag about their impact...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One’s Classic Sales Tape (1997)
Tampon Advertising Breaks New Ground on Channel One’s Web Site
From Jim Metrock: Channel One News has always been considered a joke by the vast majority of American educators. (“You want a school to give up one hour of school time EACH WEEK so you can show students commercials? In exchange for the rental use of an outdated TV network??”) But one of the...
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Why Schools Are Dropping Channel One.
This clip picks up after two brief headlines that take a minute each Channel One’s Shelby Holliday gives a “teaser” for a NASCAR story after the commercial break. Ms. Holliday knows there is no need for a “teaser” since schools are contractually required to show the controversial Channel One News program to the captive...
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“not very effective, may need incentive to watch”
This is from the 2007 minutes of the Cache County School District Board of Education meeting. We wonder about this Utah school board. Incentive?? If they consider the program “not very effective” – which is true – than why incentivize students to watch it? Channel One News effectively wastes taxpayer money and wastes school...
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Channel One News Advertises Smut for Preteens
Cum Laude (book review by Elizabeth Willse) Cecily von Ziegesar Hyperion June 2010 $23.99 272 pages Cum Laude follows four students from their freshman orientation through the end of their first semester at the fictional Dexter College, a tiny and kind of upscale Maine school. Tom is a preppy jock type, the unlikely roommate...
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Why are Gossip Girl crossword puzzles on Channel One’s website?
Because Alloy Media and Marketing created the smutty Gossip Girl books and TV show and they also own Channel One News. They purchased Channel One News in 2007 so they could advertise their offensive books and TV shows to a captive audience of schoolchildren.
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Bristol, VA Schools Dump Channel One News
“Schools also will claim the 10 minutes devoted each day to Channel One, a student-produced information program.” http://www2.tricities.com/tri/news/local/article/bristol_virginia_school_board_adds_minutes_to_school_day/42334/ It’s all about time. In 2010, there are few schools in the situation where they can waste one hour a week watching a controversial, commercial TV show.
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Clayton Ridge High School
The educators and administrators at Clayton Ridge High School in Guttenberg, Iowa are not about to waste taxpayer money showing Channel One News and its commercials during the school day. In violation of Channel One’s contract they show the program “outside the bells” which, of course, Channel One News hates because there is no...
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