Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Kick Lee Roessler Out Of Classrooms
Lee Roessler is the latest wannabe singing star who is advertising during children’s class time. The Lee Roessler Band is paying to advertise on Channel One News. Few advertisers want anything to do with Channel One. Yet Mr. Roessler is so excited about his music being forced upon six million students that he featured...
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Clean and Clear
May 11, 2010 A new recording act named Leiana has paid Channel One News to plug its music. Leiana’s music is heard from the first of the show to the last, at every commercial break. Allstate is using Channel One’s audience to get its brand of insurance burned into the brains of young people....
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Channel One News Allows Director To Plug Iron Man 2
Jon Favreau loves pitching his new movie to a captive audience of schoolchildren.
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Channel One Sleeps On Times Square Story
It’s noon EDT and Channel One’s official “youth news” web site has no mention of the Times Square car bomb story. This event happened just blocks away from Channel One’s studio. Nobody is at home at Channel One News on the weekends. This makes a mockery of their claim to be the premiere source...
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Channel One News: 9 MILLION Illegal Aliens In Arizona.
How can Ms. Diaz make such an outrageous mistake of fact? And why is she allowed to talk to schoolchildren? From Jim Metrock: Channel One News is known for their sloppy, lazy treatment of the news. This company does as little as they can because there is no need to do anything well. After...
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Orsini Or Folkemer? An Easy Choice.
Anthony Orsini, current principal of Benjamin Franklin Middle School. Paul D. Folkemer, former principal of Benjamin Franklin Middle School. From Jim Metrock: Anthony Orsini is the common sense, kids-come-first principal of Benjamin Franklin Middle School in Ridgewood, NJ. A former principal of the same school is Paul D. Folkemer who has been working on...
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More Deceptive Advertising By Channel One
Advertising to kids is unfair to begin with. Advertisers know how to manipulate kids just like they do older people. Advertising to kids becomes much worse when the ads are deceptive. When ads don’t tell young people what they are about or when they look like public service announcements or when they look like...
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“He has three bedrooms in that motherf***er and a fridge that always has beer in it and his parents never bother him, and so we can sit there all day and play video game football and drink Miller Lite…”
The title of this article is a fairly representative sentence from a new book being advertised to teens, preteens, and elementary-age children by Channel One News. The book is called “Will Grayson, Will Grayson.” It’s about two boys with the same name. They meet each other in a porn shop. This is a gay...
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