The once great guitarist continues to be a pitchman for Channel One News. Channel One claims they have nearly six million students in their captive audience. If only half of them watched this 30-second commercial, then 25,000 student hours were lost – in one day. No school that cares about maximizing academic efforts can...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Bonamassa Again
The Odor of Channel One News
It is utter nonsense to force schoolchildren, some as young as ten, to watch this minute of TV programming. The vast majority of American schools have never allowed Channel One News to be shown to students or have ended their contract with the company. Channel One’s home state of New York has outlawed...
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Karate Kid Advertised in Classrooms
May 10, 2010 One of the many Channel One commercials for The Karate Kid.
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Kick Lee Roessler Out Of Classrooms
Lee Roessler is the latest wannabe singing star who is advertising during children’s class time. The Lee Roessler Band is paying to advertise on Channel One News. Few advertisers want anything to do with Channel One. Yet Mr. Roessler is so excited about his music being forced upon six million students that he featured...
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Clean and Clear
May 11, 2010 A new recording act named Leiana has paid Channel One News to plug its music. Leiana’s music is heard from the first of the show to the last, at every commercial break. Allstate is using Channel One’s audience to get its brand of insurance burned into the brains of young people....
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Channel One News Allows Director To Plug Iron Man 2
Jon Favreau loves pitching his new movie to a captive audience of schoolchildren.
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Channel One Sleeps On Times Square Story
It’s noon EDT and Channel One’s official “youth news” web site has no mention of the Times Square car bomb story. This event happened just blocks away from Channel One’s studio. Nobody is at home at Channel One News on the weekends. This makes a mockery of their claim to be the premiere source...
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Channel One News: 9 MILLION Illegal Aliens In Arizona.
How can Ms. Diaz make such an outrageous mistake of fact? And why is she allowed to talk to schoolchildren? From Jim Metrock: Channel One News is known for their sloppy, lazy treatment of the news. This company does as little as they can because there is no need to do anything well. After...
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