Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This article was on the front page of Channel One News’ website (March 12, 2010) which has visitors from high school-age to elementary school-age. Channel One News has been passionate in its efforts to expose children to stories about the gay lifestyle, gay marriage, trials concerning gay issues, and student protests about gay...
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This is a screen grab from an article on Channel One’s website today. The Winter Olympics are currently going on and this type of article is typical of how Channel One News mixes news with ads so as to confuse young readers. In Channel One’s world there is no problem having an advertiser sponsor...
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Channel One News is controversial for forcing secondary school students to watch commercials during their school day. This ad is one of the strangest and ugliest. It shows a man being experimented on by a sinister doctor. Children as young as ten were compelled to watch this commercial showing a man being tortured. What...
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An ad for Bonamassa on Channelone.com From Jim Metrock: Joe Bonamassa is a musical artist who is using Alloy’s Channel One News to advertise himself and other musical acts in America’s classrooms. Bonamassa understands Channel One has a captive audience that often are forced under fear of punishment by teachers to watch the TV...
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This is a frame grab from a Neutrogena commercial on Channel One News. The girl is pulling her hood down because she wants to hide her face. She has… dare we say it… acne. The purpose of a TV commercial is to sell a product or a service. When “beauty aid” companies advertise a...
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Alloy’s Channel One News has the job of telling children about other Alloy entertainment programs. We have seen ads for Gossip Girl on Channel One’s website but since we are blocked (as are all parents) from
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This video is from the late 90’s but it shows what Channel One News is all about. Channel One News is a marketing/advertising company that is trying to pretend to be a news gathering organization. They have always told the public their commercials are of no consequence to kids. They say that young people...
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