Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News Airs Torture Commercial For Preteens
Channel One News is controversial for forcing secondary school students to watch commercials during their school day. This ad is one of the strangest and ugliest. It shows a man being experimented on by a sinister doctor. Children as young as ten were compelled to watch this commercial showing a man being tortured. What...
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Joe Bonamassa Sells His Soul
An ad for Bonamassa on Channelone.com From Jim Metrock: Joe Bonamassa is a musical artist who is using Alloy’s Channel One News to advertise himself and other musical acts in America’s classrooms. Bonamassa understands Channel One has a captive audience that often are forced under fear of punishment by teachers to watch the TV...
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Channel One News To Kids: You’re Ugly, Buy This
This is a frame grab from a Neutrogena commercial on Channel One News. The girl is pulling her hood down because she wants to hide her face. She has… dare we say it… acne. The purpose of a TV commercial is to sell a product or a service. When “beauty aid” companies advertise a...
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Gossip Girl
Alloy’s Channel One News has the job of telling children about other Alloy entertainment programs. We have seen ads for Gossip Girl on Channel One’s website but since we are blocked (as are all parents) from
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Channel One News Sales Tape
This video is from the late 90’s but it shows what Channel One News is all about. Channel One News is a marketing/advertising company that is trying to pretend to be a news gathering organization. They have always told the public their commercials are of no consequence to kids. They say that young people...
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Astrology Promoted On Channel One
Why teach teens and preteens about astrology? Alloy’s Channel One News has been teasing young people about astrology being legitimate for over five years. Evidently important people at Channel One believe in astrology and they want to share this subject with children. Hopefully the stars say your school district will remove Channel One News...
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Palm Reading For Preteens
Alloy’s Channel One News is now instructing children on how to read palms. Here’s another example of how this controversial company can tell children anything they want to because parents aren’t being informed about Channel One’s content, both on the in-school TV show and on their website.
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Students Ridicule Channel One
This is a YouTube video that ridicules Channel One News. These are high school students and it is a real tragedy for high school students to be wasting time watching Channel One and its commercials. These students evidently must be required to watch the show quite a bit to know all the on-air personalities.
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