Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News vowed in the year 2000 to stop advertising PG-13 movies to middle school students. Now that Alloy Media and Marketing has taken over, Channel One News is relentlessly advertising PG-13 movies to all ages. Above is a banner ad running on Alloy’s Channel One News website on December 10, 2009. Children...
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Few parents know that Alloy’s Channel One News has a long history promoting MTV shows to preteens.
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This is the actress who plays the 14-year-old girl that gets raped and murdered in The Lovely Bones. The movie comes out January 15, 2010. Channel One News is actively advertising this movie to fifth and sixth-grade children. This PG-13 movie by DreamWorks does not show the actual rape and murder on screen. For...
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Alloy/Channel One News continues to advertise the XBox 360 Elite on its in-classroom TV show. This video game system was heavily advertised in December. This product costs $300. Few parents know that their child’s school time is being wasted with such commercials. Those that may know about Channel One and its advertising may...
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Sleazy Gossip Girl gets plugged on Channel One News.
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A song from the Channel One News-promoted CD. Be warned. Explicit lyrics. Drive A is a name of an explicit content band. Right before the holidays Channel One News and Channelone.com are heavily promoting this band and particularly their CD “Loss of Desire.” Below you see screen shots of the advertising for the band...
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November 2009: A.D. is at it again. Here she is interviewing a new band called The Material advertising on Alloy/Channel One News. Her job is to get kids interested in this act. If the group’s record company thinks exposure on Alloy/Channel One News helps their artists, they will spend more advertising dollars with the...
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Paper Heart is one of the milder PG-13 movies Alloy/Channel One News has advertised. Advertising any PG-13 movie breaks their 2001 promise to school officials and the public. It was December, 2000 when Channel One News made a momentous decision. Channel One executives decided to "push the envelope" about as far as they...
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This is a frame grab from the actual video replay of Alloy/Channel One News’ TV show for November 18. This was seen in middle schools and some elementary schools. The arrogance of Alloy/Channel One News is amazing. Obligation has written Alloy/Channel One News’ CEO Kent Haehl and his marketing toady Dr. Paul D....
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From Jim Metrock: Alloy/Channel One News continues their intense advertising assault on kids to get them to buy Cassie Steele’s CD Destructo Doll (“Baby put your sex on me.” “Short and sweet and hot as f***!”). What you see above is from Channelone.com. Our previous article showed how this Channel One was advertising this...
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