Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Alloy/Channel One News is now on Facebook, but they are not there to keep kids up to date on current events. Oh, there is some of that, but that’s not why Alloy/Channel One exists. This is a company that is constantly thinking of how they can serve their advertisers. Alloy/Channel One’s job is to...
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Channel One’s executives knew the content of this "hard" PG13 movie. They advertised anyhow. They advertised this movie to high school and middle school students. Below is the quick review of content from ScreenIt.com. Channel One knows that children younger than middle school age are often on their web...
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Channel One News is now trying to convince students to use Cliff Notes. Cliff Notes of course are the historically quick way to learn enough to pass a test without actually reading the assigned book. This is an irresponsible decision by Channel One’s executives. This had to have been approved by the only educator...
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Channel One CEO Kent "I Can Sell A Kid Anything" Haehl Paul "Dude, Where’s My Car?" Folkemer, used to be an educator, now he’s a Kiddie Marketer. Few parents know what an important...
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Channel One News continues to use its in-school TV show and its web site to relentlessly and unethically promote its advertisers. For years the company has mixed news and advertising in a way that many students would find confusing. The article below looks like a news story. It is intended to mislead. It’s a...
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Alloy Media and Marketing is in the business of attracting young people to advertising. They make their money by convincing national companies to advertise with them and the resulting ad revenue is what makes the Fat Cats at Alloy rich. Alloy has to first attract young people’s attention before they can sell that attention...
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Teens and preteens forced to watch Channel One News know about Teen.com, Gossip Girl, and probably what "OMFG" stands for. Ask your principal if your child’s school still has Channel One News. No school that cares about maximizing learning time shows commercials to students. The Parents Television Council knows how sleazy Alloy’s Gossip...
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Justin Finch, Jessica Kumari, and Steven Fabian wore out their welcome at NBC. They pose in their new corner, now located at CBS. All three wannabe journalists desperately need managers. Kumari is going on her third year stuck at Channel One News. Hard to believe but Channel One News remains alive and appears...
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DEAD after four years. Channel One News has dropped their long-time web site ChannelOneNetwork.com. (Some material from the Network site has been moved to channelone.com.) This is an obviously another cost cutting move at the struggling teen/preteen marketing company. For the past 12 years various projects started by Channel One News...
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This is a picture we ran in 2007 saying NBC’s deal with Channel One News would not work. Exactly two years ago Alloy Media and Marketing announced deal with NBC News. NBC agreed to produce Channel One’s TV show in a small corner of NBC’s Rockefeller Plaza studios. NBC was so excited. Alloy...
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