Houghton Mifflin/Channel One News

Channel One CEO Kent "I Can Sell A Kid Anything" Haehl Paul "Dude, Where’s My Car?" Folkemer, used to be an educator, now he’s a Kiddie Marketer.   Few parents know what an important...
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Channel One News continues to use its in-school TV show and its web site to relentlessly and unethically promote its advertisers. For years the company has mixed news and advertising in a way that many students would find confusing. The article below looks like a news story. It is intended to mislead. It’s a...
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Alloy Media and Marketing is in the business of attracting young people to advertising. They make their money by convincing national companies to advertise with them and the resulting ad revenue is what makes the Fat Cats at Alloy rich. Alloy has to first attract young people’s attention before they can sell that attention...
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Teens and preteens forced to watch Channel One News know about Teen.com, Gossip Girl, and probably what "OMFG" stands for. Ask your principal if your child’s school still has Channel One News. No school that cares about maximizing learning time shows commercials to students.   The Parents Television Council knows how sleazy Alloy’s Gossip...
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Justin Finch, Jessica Kumari, and Steven Fabian wore out their welcome at NBC. They pose in their new corner, now located at CBS. All three wannabe journalists desperately need managers. Kumari is going on her third year stuck at Channel One News.   Hard to believe but Channel One News remains alive and appears...
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    DEAD after four years.   Channel One News has dropped their long-time web site ChannelOneNetwork.com. (Some material from the Network site has been moved to channelone.com.) This is an obviously another cost cutting move at the struggling teen/preteen marketing company. For the past 12 years various projects started by Channel One News...
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This is a picture we ran in 2007 saying NBC’s deal with Channel One News would not work.   Exactly two years ago Alloy Media and Marketing announced deal with NBC News. NBC agreed to produce Channel One’s TV show in a small corner of NBC’s Rockefeller Plaza studios. NBC was so excited. Alloy...
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  It is getting harder and harder to describe Channel One’s shrinking audience. Channel One has always said they had so many millions of students in their audience. When Obligation began reporting on Channel One in 1996, the company claimed to have 8.2 million students. That number steadily went down to "nearly 6 million"...
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Since 1997 Obligation has been posting articles about Channel One News on the Internet. We have temporarily suspended Channel One reporting while we do a survey this summer of Channel One’s presence and use in U.S. classrooms. We know that Channel One has lost millions of students. We are also aware that many schools...
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People tend to laugh as they read the list of things Channel One WILL NOT advertise. Above are the first six things on that list taken form their official Terms and Conditions. It is funny because Channel One has always referred to this list to show how much they care for young people. Oh,...
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