Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
The web site for Channel One News is becoming much more commercialized. Channelone.com did not have advertising when it began in 1996. That is the way it should have remained, but over the years as Channel One’s financial health has deteriorated, advertising was added to the site and has steadily grown in volume. Today,...
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Multimedia Formula Makes Alloy a Teen Magnet Company Behind ‘Gossip Girl’ Kicks Off Move Into Web Video, Wins LG Mobile as Sponsor for 10-Episode Drama The Wall Street Journal Friday,February 27, 2009 By EMILY STEEL Alloy Media + Marketing is emerging as an unlikely star in the online teen-popularity contest. The New York company...
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The Uninvited is a very scary movie. Perhaps the scariest thing about this film is it is yet another Channel One News-promoted movie that normalizes teen drinking. Incredibly, Mothers Against Drunk Driving still allow Dr. Paul Folkemer of Channel One to be on their board of directors. In fact he is the Chairman...
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From Jim Metrock: "F. U."? You can almost hear Channel One’s remaining executives explaining that there is nothing offensive about the use of these initials on the Channel One News web site. I can hear Channel One’s VP Dr. Paul Folkemer laughing, saying, "Metrock, you have a dirty mind. We are just advertising a...
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Timing, we are told, is everything, especially in comedy. Timing is important in business too. For Channel One News and their owner Alloy Media and Marketing, timing is not working in their favor. On April 23, 2007, Alloy assumed the assets and liabilities of the all but bankrupt Channel One Network. C1N’s previous owner,...
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Gossip Girl got a lot of publicity when they ran their "OMFG" ad campaign to get more kids to watch the show. If you need it spelled out that stands for "Oh my f**king God." All of this may be hilarious to Alloy and Channel One executives since they are making money off this...
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In the white space above Channel One listed the advertisers on that day’s show. Channel One News used to list the advertisers on its daily TV show on Channelonenetwork.com. Parents could go there and watch a webcast of the entire daily show with included the commercials or if they didn’t want to watch...
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Channel One News is owned by Alloy Media and Marketing. Alloy bought Channel One to help promote Alloy’s other companies and web sites that market to teens and preteens. One site is Teen.com. This is a controversial website that helps introduce kids to the sex, drugs and drinking of Gossip Girl novels and...
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Channel One News has made the decision to begin advertising credit cards to teens and preteens. Last week ads for Discover Card appeared on Channel One’s web site. Obligation has written to Dr. Paul Folkemer, the current Senior Vice President of Education asking him if Discover Card commercials are running on the...
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Channel One News is advertising “The Secret Life of the American Teenager.” The advertising of course is deceptive as is usual with Channel One. Above is the banner ad that is currently running at the top of many pages on Channelone.com’s site. Channel One has cropped the picture of the girl. You can see...
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