Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News is owned by Alloy Media and Marketing. Alloy bought Channel One to help promote Alloy’s other companies and web sites that market to teens and preteens. One site is Teen.com. This is a controversial website that helps introduce kids to the sex, drugs and drinking of Gossip Girl novels and...
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Channel One News has made the decision to begin advertising credit cards to teens and preteens. Last week ads for Discover Card appeared on Channel One’s web site. Obligation has written to Dr. Paul Folkemer, the current Senior Vice President of Education asking him if Discover Card commercials are running on the...
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Channel One News is advertising “The Secret Life of the American Teenager.” The advertising of course is deceptive as is usual with Channel One. Above is the banner ad that is currently running at the top of many pages on Channelone.com’s site. Channel One has cropped the picture of the girl. You can see...
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More and more schools are talking openly about how they have turned off Channel One News. This recent article from Oregon shows the main reason that Channel One can never return to its profitable glory years of 1994-1997. Schools have just “switched off.” Yes, they are using the Channel One equipment, but they...
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Allcampus.com’s commercial shows impressive college buildings. Allcampus.com wants to create the impression they are connected with major universities. What Allcampus.com wants is personal information about students watching their commercial. They will sell this information to various vocational schools and non-mainstream colleges. Channel One’s parent company Alloy Media and Marketing is using Channel One News...
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From Jim Metrock: Thank goodness few schoolchildren are watching Channel One News. Almost the first half of the Friday, November 14 show was devoted to gay marriage. Children as young as ten were presented with an "in-your-face" discussion of whether it is right or wrong to allow a man to marry another man and...
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From Jim Metrock: There are more and more signs that Channel One News is slowly giving up its long struggle to exist. Today I clicked on "Anchor/Reporter Bios" and got what you see above. Nice looking people, but two of these three have been gone for months. Only Jessica Kumari remains from this trio....
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EF Educational Tours is STILL taking up school time with their commercials. The only thing that is new is the rather adult flavor they have added to their classroom ads. This ad ran on November 3 and several other dates in American classrooms. Kids and teachers have to be shocked to see this image...
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From Jim Metrock: I am pretty awful at picking stocks. If you think you are in bad shape with your investments, you should see my brokerage statements. Actually, even I am not looking at my own brokerage (now I know why “broke” is in the word) statements because I don’t have the nerve....
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Press Release Source: Channel One News Channel One News Announces "OneVote 2008" Results – Teens Declare Senator Barack Obama the President-Elect in Nationwide Online Election Wednesday October 29, 11:12 am ET — Obama nearly sweeps key "Battleground" states according to poll — Channel One Network’s youth citizen journalism platform, YouTellIt.com, inspired teens to...
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