More and more schools are talking openly about how they have turned off Channel One News. This recent article from Oregon shows the main reason that Channel One can never return to its profitable glory years of 1994-1997. Schools have just “switched off.” Yes, they are using the Channel One equipment, but they are not showing the Channel One News program.
Schools are either doing what La Pine Middle School is doing – substituting their own student-run broadcast for Channel One’s weak and stale, day-old, taped show, or they are just not using the TVs for any newscast, or they are showing the program during lunch or before school.
Because the advertisements are not being seen, few advertisers are buying ads, and when they do they aren’t paying a lot for their commercials.
There are plenty of schools that are doing what La Pine is doing. We salute them. Replacing Channel One News with a student-created broadcast is like going from being a F-student to being on the honor roll. The remaining schools that show Channel One News are requiring little of students. It is mostly a passive exercise in wasting time. But creating and producing a school broadcast enriches the entire school.
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The morning news, live, in La Pine
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