Students in schools that still have Alloy’s Channel One News are compelled to watch military recruitment ads several times a week.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Air Force Recruitment Commercial
Stealthy Ads Promote Music Artists
Alloy’s Channel One News uses up class time to promote rock and rap artists to their captive audience of schoolchildren. Here is an ad for Butterfly Boucher that comes on before the commercial break. This sends a message that this isn’t an advertisement and that Channel One News believes this is a great singer...
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The Teen.com/Channel One News Connection
Teen.com is a rough place for teens and preteens. The often age-inappropriate content on the site and its related sites, like Gurl.com, and the promotion of shows and books like Gossip Girl should be disturbing to most parents. The plain truth is if your child is being forced to watch Channel One News (their...
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Napster
The kiddie marketers at Alloy’s Channel One News are doing their best to get young people to sign up for Napster the music download company. When Napster started years ago it was free and that of course incurred the wrath of the music industry. Napster now charges for downloading digital music. Channel One News...
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Obscure Music Acts Pay Channel One News For Plugs
This is a commercial for several relatively unknown, start-up music acts that hope being mentioned on Channel One News will sell some CDs. A band or singer trying to get off the ground could not find a better place to advertise than in a public school where students are forced to listen to their...
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Channel One Advertises Edgy Degrassi Show To Preteens
Alloy’s Channel One News is all about pushing the envelope with teens and preteens. Above you see three actors from Degrassi- The Next Generation opening Channel One’s show and giving their controversial TV show a plug.
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Why Is A Gay Marriage Trial So Important For Sixth Grade Students?
“We fell in love, we want to get married and we can’t. It’s pretty simple.” Since last August, CBS News has been producing the Channel One News TV program. CBS took in Channel One after NBC kicked them out their Rockefeller Plaza studios. CBS is doing the production work for Alloy’s Channel One for...
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Another PG-13 Movie Advertised To Preteens
Channel One News vowed in the year 2000 to stop advertising PG-13 movies to middle school students. Now that Alloy Media and Marketing has taken over, Channel One News is relentlessly advertising PG-13 movies to all ages. Above is a banner ad running on Alloy’s Channel One News website on December 10, 2009. Children...
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Channel One News Encourages Preteens To Watch MTV
Few parents know that Alloy’s Channel One News has a long history promoting MTV shows to preteens.
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The Lovely Bones Is A Must-See For Preteens
This is the actress who plays the 14-year-old girl that gets raped and murdered in The Lovely Bones. The movie comes out January 15, 2010. Channel One News is actively advertising this movie to fifth and sixth-grade children. This PG-13 movie by DreamWorks does not show the actual rape and murder on screen. For...
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