Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.
Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.
New Mexico Media Literacy Project
From Jim Metrock: Just over a year ago, the controversial, hyper-commercialized, in-school TV show called Channel One News went out of business. Few schools were watching Channel One when they called it quits so few were sorry to see it go. Unfortunately for kids, a few Channel One employees decided they...
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From Jim Metrock: I warned him, but he didn’t listen. He stayed too long at Channel One, and as a result his career has taken a… disappointing turn. For years Keith Kocinski pretended to be a reporter on Channel One News. Today he is a real game show host. He is a host of a...
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From Jim Metrock: Channel One has declared they are going out of business, that’s all well and good, but… there’s some yucky, unfinished business that must be talked about. The TV sets. The satellite dishes. The headend units. The old VCRs that might still be in schools. Schools can’t just dump this equipment in...
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These pictures are from the Acuvue2 commercials that are in heavy rotation on Channel One News in middle and high schools during September 2003. Mo Money! You can almost picture Jim “Sugar Daddy” Ritts stuffing the Johnson&Johnson cash in his pockets. Is he the least bit concerned that it is cruel for Channel One to advertise contact lens to schoolchildren?...
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From Jim Metrock: Did Lance Cpl. Stone give Seth Doane permission to use his name to promote Doane’s controversial company? The C1 logo gives the audience the impression that Jesse Stone endorses Channel One. Channel One has always tried to use its news stories to help promote the Channel One brand. It was no different...
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From Jim Metrock: Pretty Little Liars was heavily advertised on Channel One News. Q: What type of creepy adult would promote age-inappropriate cultural rot to children? A: The creepy employees at Channel One News. Some of the Channel One employees who helped plug this filth to kids in their classrooms were: Shelby HollidayScott...
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From Jim Metrock: It’s been over six months since Channel One News taped their last show. Schools no longer have to suffer Channel One’s daily 12-minute commercial assault on students. The blaring classroom TV set no longer comes on automatically. [Channel One had rigged all their TVs to come on without human effort because...
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Editorial – November 13, 2002 UNPLUG IT End Channel One hawking to kids in Texas classrooms The State Board of Education is scheduled to vote this week on a resolution encouraging all local Texas local school districts to remove Channel One from the public schools. The resolution should be approved, and then heeded by school districts. Channel...
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From Jim Metrock: Bobbie Patray is one of my heroes. As president of the Tennessee Eagle Forum she helped secure a very important Southern Baptist Convention resolution urging schools to remove Channel One News from their classrooms. https://brnow.org/News/July-2018/In-school-newscast-s-cancelation-celebrated
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