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Media Literacy

Media literacy – the ability to critically consume and create media – is an essential skill in today’s world. Media literacy education seeks to give kids and adults greater freedom by empowering them to access, analyze, evaluate and produce media.

Media literate youth and adults are better able to understand the complex messages we receive from television, radio, newspapers, magazines, books, billboards, signs, packaging, marketing materials, video games, recorded music, the Internet and other forms of media. They can understand not only the surface content of media messages (the “text”) but also the more important meanings (the “subtext”) hidden beneath the surface. People who are media literate can also create their own media, becoming active participants in our media culture.

New Mexico Media Literacy Project

Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999

October 27, 1999

October 27m 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 October 27, 1999 – National Journal Reports Channel One Paid Preston Gates Lobbying Firm $820,000 in First Half of 1999 $820,000 doesn’t go as far as it use to. Over the years, Channel One has paid...
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37-3-25

January 1, 1999


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Joke’s On Us – Channel One’s Welcomes Back Web Advertising, Message Boards and Chat Room

September 25, 1998

It didn’t last long. It couldn’t. Channel One’s mission is to get the attention of kids, so they can then sell it for big bucks, and they need to have message boards and chat rooms on their web site or kids won’t be attracted. Channel One’s education VP, Paul Folkemer, expressed outrage to the Shelby County board of education...
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