SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
Cody Enterprises, Cody, WY District should say no to kiosks Posted: Wednesday, June 24, 2015 4:38 pm John Malmberg General manager Just because you are able to do something, doesn’t mean you should. At last week’s regular board meeting of Park County School District No. 6, Instructional Technology Director James Kapptie pitched the idea...
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Kiosks rivet students’ attention — for a day Melina CasillasApril 21, 2015 There is something strange in the halls of SHS. Is it a mirror? An entrance to Narnia? Nope, they’re kiosks. These kiosks are in the north and south F building hallways upstairs and downstairs, and in the front office entrance closest to...
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“OK, boys, let’s move this hunk of metal out to the parking lot.” The minutes of this school board meeting suggest a good place for Skoollive’s billboards may be outside the school building. Better than that: having no Skoollive advertising presence anywhere on a school’s campus. http://www.tanqueverdeschools.org/Downloads/BdMtgMin11-6-14.pdf
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Cast of characters: Dr. Steve Chestnut, Superintendent Kyle Ryan, Skoollive salesman Mrs. Torri Anderson, Governing Board member (the only Board member asking questions about Skoollive) Mrs. Krista Barrett, Maricopa High School Assistant Principal Mrs. Bernadette Russoniello (a teacher or staff person at Maricopa High School) From the minutes of the MARICOPA UNIFIED SCHOOL DISTRICT...
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Sharing “revenue” means schools ALWAYS get money back. Sharing “profit” means schools may never receive a dime. From Jim Metrock: SkoolLive wants to sign up both national and local advertisers for its in-school digital billboards. (The company refers to the billboards as kiosks.) SkoolLive tells local businesses that advertising with SL is a great way...
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From Jim Metrock: I recently posted an article about the Coachella Valley United School District agreeing to place Skoollive electronic billboards in their school hallways. These billboards (Skoollive calls them “kiosks”) will bring static, video, and video-with-sound ads into school hallways. I knew the name “Coachella Valley” sounded familiar and sure enough...
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From Jim Metrock: In this Desert Sun article George Kuhn, Skoollive’s Director of Business Development, says the company’s “goal” was to raise a few thousand dollars per month for the school district. Of course that is just sales talk. Kuhn could have easily said the company’s “goal” was $100,000 per month for the district. If I...
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SkoolLive is in the advertising business. Don’t ever forget that. They want to bring advertising into public school buildings. Generating advertising revenue is the main way SkoolLive makes money. There is something called the Standard Industrial Classification Code (SIC). This is a numbering system that identifies a firm’s primary business activity. This number allows governments to monitor and collect statistical data...
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From Jim Metrock: Late in the afternoon of March 17, I received an email from Josh Golin of the Campaign for a Commercial-Free Childhood in Boston. He referred me to a Marietta Daily Journal article by Brittini Ray that said the Marietta City school board was going to vote that night (March 17) on...
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