SkoolLive
SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
Deconstructing Skoollive’s sales video
From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company. If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
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A company that doesn’t know how to spell its own name.
From Jim Metrock: There are so many things wrong with SkoolLive that I hate to bring up this minor point. Normally, a lot of thought is put into the name of a business. Why SkoolLive chose to misspell “school” is their concern. However I do find it interesting that company employees are confused about their own...
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Fauquier Co. Public Schools become a leader in… hallway advertising.
From Jim Metrock: The Fauquier County board of education has agreed to bring at least 11 electronic billboards into their secondary schools. What?! Why would a school board do that? They are the only school district in Virginia, that we know of, to sell their students to the controversial, California-based SkoolLive youth marketing...
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From the archives: 07/5/2003 Keynote Speech To Council Of Urban Boards Of Education
From Jim Metrock: This speech from 12 years ago is unfortunately still timely. Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive. Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue. Keynote Speech...
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Hold the phone!! Is SkoolLive interested in obtaining student educational records?
From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
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What Skoollive doesn’t show school boards: Commercials, “Call to Action” ad campaigns, and “Your brand here”
From Jim Metrock: Skoollive is an in-school marketing firm. Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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Cody (Wy) trustees open door to potentially disruptive video commercials playing in school hallways.
Controversial youth marketing firm gets approval to place electronic video billboards into school hallways. Digital kiosks make grade for Cody schools Posted: Friday, July 17, 2015 5:09 pm By JANICE DOWNEY Staff writer Two Cody schools will have a new “kid” in the hallways this year: door-sized digital kiosks. By a vote of 6-1,...
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Call to Action: Skoollive starts playing advertising hardball.
From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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