SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
Advocate? Innovate? Connect? Inspire? This appears to be the look of Skoollive’s new website. This kiddie-marketing company has tried to reinvent itself several times before. This time let’s hope Skoollive will be more transparent with schools, parents, and the public. Don’t hold your breath.
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From Jim Metrock: Last year I posted an article about Skoollive being rejected by Plattsmouth, Nebraska public schools. I found this longer article about the vote. A quote by board member Karen Parsons may be helpful to other school board members across the country. “I seriously don’t see how this would help us,” Karen Parsons, board member, said....
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The National Coalition to Protect Student Privacy is an organization that works to safeguard student privacy from predatory military recruitment practices. The NCPSP has written about Skoollive. You don’t have to be a psychic to know they’re not happy about Skoollive’s hallway billboards (kiosks). SkoolLive – Skool Jive – A new, interactive digital invasion of...
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From Jim Metrock: Digi International makes cellular routers. In its recent first quarter financial release, the company boasts of winning the Skoollive account. I post this because it gives schools and the public more insight into Skoollive’s real intentions. The key sentence is: The interactive ability allows advertisers to engage...
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From Jim Metrock: The newest salesman for Skoollive is Jason Hall. I don’t quite understand Skoollive’s military plans, but I am sure it will be entertaining.
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No comment needed. http://www.skoollive.com/#!rates/dg008
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From Jim Metrock: Skoollive is still afloat! The company has been quietly rebranding itself as “the first nationwide, on-campus digital network.” No joke. That’s what they are calling themselves now. They have changed their website (www.skoollive.com) but they still have the same product and business model that so underwhelmed American schools in 2014. But who...
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From Jim Metrock: This is a screen shot of Skoollive’s Twitter page taken today November 10. After three years on Twitter and after extensive regional and national marketing efforts, the company has managed to accumulate 91 followers (and two of those are Obligation and the Campaign for a Commercial-Free Childhood). Having only 16 “likes”...
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Plattsmouth School Board Votes Against SkoolLive Kiosks November 9, 2015 PLATTSMOUTH – The Plattsmouth Board of Education had some concerns about new kiosks that had potential to raise money for the school. The SkoolLive digital kiosks were going to be used to promote school activities and provide third-party content on goods, products and services....
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