SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
From Jim Metrock: SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page? What a shame, after all, somebody paid for that. Don’t get your hopes...
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Play audio: https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Cleveland City Schools’ new slogan: Target Marketing Every Child, Every Day! Cleveland City Schools in Cleveland, TN have agreed to the placement of SkoolLive electronic billboards in all eight of its schools. School administrators have surprisingly OKed the placement of SkoolLive’s notorious electronic billboards in all of the system’s elementary schools. Cleveland City...
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By Angela Gonzales – Senior Reporter, Phoenix Business Journal Jul 17, 2016 Campaign for a Commercial-Free Childhood is advocating against SkoolLive Inc.’s entry into schools. San Diego-based SkoolLive Inc. has entered the Arizona market, installing 71 kiosks in 38 schools throughout the state that allow schools to streamline school announcements and messages formerly posted...
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SkoolLive brags about advertising debit cards to secondary school students. From Jim Metrock: It’s a bit unusual for a high school to actively encourage students to apply for a debit card. Not sayin’ it hasn’t been done before, but… the La Porte High School in Indiana (not the Texas school by the same name)...
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From Jim Metrock: This is a SkoolLive contract from Arizona. The lawyer who wrote this didn’t do a good job of proofreading. I cleaned up some grammar mistakes but left plenty. (I can’t complain too much about grammar mistakes. I make my share.) Bad grammar is the least offensive thing about this contract....
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From Jim Metrock: Contracts, like government regulations, are hard to read unless you break the contract down into smaller pieces. Since law school days I have always found it helpful to write out the clauses, phrases, and qualifying terms, something like I’ve done below in blue. When I do that, it makes the true...
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From Jim Metrock: I am distressed by the number of school districts that have signed up to install Skoollive’s electronic billboards (aka kiosks). If all these districts have signed any type of contract with Skoollive, my faith in American education will take a big hit. Obligation, Inc. will be contacting these districts...
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