SkoolLive is a Los Angeles startup that seeks to place digital billboards (kiosks) into public schools. The main purpose of the kiosks is to generate advertising revenue from the captive audience of students who must walk by the ever-changing advertisements flashing on the digital panels. SkoolLive says they will share some of the ad revenue with schools. The company also seeks to use the kiosks not just to advertise to schoolchildren, but to facilitate student purchases.
From Jim Metrock: Skoollive exists to sell advertising in schools. They are not having great success. If they were, they wouldn’t be lowering their ad package prices. Few businesses want to be associated with Skoollive’s efforts to bring video commercials into public school hallways. A local business who wants to support their local school...
Read More »
From Jim Metrock: When Skoollive talks about “Positive impact, lasting impact” they are NOT talking about anything educational. Their company is dedicated to making a lasting advertising and branding impact on students. Skoollive mainly serves advertisers, not students, not schools.
Read More »
From Jim Metrock: It’s been discovered recently that one of Skoollive’s advertising partners is McDonald’s. Of course no fast food company will dare advertise their fast food in public schools, so what they try to do nowadays is simply promote their brand. Even the repulsive Channel One News no longer allows McDonald’s golden arches to...
Read More »
From Jim Metrock: To George Bruton the CEO of the tiny Skoollive kiddie-marketing firm, teens and preteens are pretty much nothing more than a target “demographic.” They are merely a target market. Below is a sponsored article paid for by Skoollive. Here Mr. Bruton gushes about the amount of money each teenager spends...
Read More »
SkoolLive On Forefront Of School Communication, Parent Engagement Program Partners with 150+ Schools To Facilitate Voting, Shoutouts, Enhanced Messaging SAN DIEGO, Oct. 11, 2016 /PRNewswire/ — SkoolLive, an innovative direct digital kiosk system installed in 150+ schoolsnationwide, today announced enhancements to augment school-to-student and parent-to-student communication. With more than 267,000 students in its network, SkoolLive’s kiosk is an...
Read More »
From Jim Metrock: It’s August 28, 2016. I checked Skoollive’s Facebook page. The latest post is dated May 17. (I’m assuming that is this year.) When it comes to its Twitter feed, the company is doing only slightly better. The most current tweet is May 27. It looks like the latest effort to...
Read More »
Here is a sample of Skoollive’s new website.
Read More »
