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SkoolLive is “reimagining itself” for the X time.

March 2, 2018
SkoolLive is “reimagining itself” for the X time.

From Jim Metrock:  SkoolLive, those loveable kiddie marketers who just can’t seem to do anything right (thank goodness), is doing yet another “do over.” Will the public no longer see the unpleasant, frantic video that begins automatically on their home page?  What a shame, after all, somebody paid for that. Don’t get your hopes...
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SkoolLive’s new public face as of March 1, 2018 10:02 CDT

March 1, 2018
SkoolLive’s new public face as of March 1, 2018 10:02 CDT


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Channel One News devotes 1/2 of show to promoting Marvel movie.

February 28, 2018
Channel One News devotes 1/2 of show to promoting Marvel movie.

    From Jim Metrock: To understand what the marketing geniuses at Channel One did today on its in-school TV show, you have to understand the current “war” between the Marvel Cinematic Universe and the DC Expanded Universe. Two movie studios have their own cast of superheros (Marvel: Spiderman, Black Panther and DC: Superman,...
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Arizona NPR reports on SkoolLive

February 27, 2018
Arizona NPR reports on SkoolLive

Play audio:   https://kjzz.org/content/613395/digital-touch-screens-display-school-information-ads-students
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SkoolLive gets attention in Arizona.

February 23, 2018
SkoolLive gets attention in Arizona.

Digital billboards put ads in front of students. Are they harvesting personal info, too? Anne Ryman, The Republic | azcentral.com. Feb. 20, 2018 When Perry High School in Gilbert installed 7-foot-tall kiosks with digital screens on campus last year, it joined more than 160 schools that use the technology across the country. The electronic screens could display...
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Demopolis Middle gets a “C” on report card, but has time to watch Channel One

February 20, 2018
Demopolis Middle gets a “C” on report card, but has time to watch Channel One

  VIDEO: Channel One and Demopolis Middle Feb 20 2018 From Jim Metrock: This morning, Channel One News featured a video of students from Demopolis Middle School, Demopolis, AL. And just the other day I was bragging that Alabama schools have done so well ridding their classrooms of Channel One’s marketing scam. A school...
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The infamous Channel One News Sales Video (1997)

February 14, 2018
The infamous Channel One News Sales Video (1997)

Channel One News told us a long time ago who they really are. You won’t like who they really are.
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Somerset (PA) students perform for Channel One.

February 14, 2018
Somerset (PA) students perform for Channel One.

Video: Channel One News Somerset Area JH Feb 14 2018  
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A Kipp elementary school in New Orleans does a bad thing.

February 13, 2018
A Kipp elementary school in New Orleans does a bad thing.

From Jim Metrock: Ugh. This is another new low for the kiddie marketers at Channel One. Today’s Channel One TV show opened with 3rd-graders! reciting the “Channel One News starts right now” script. These are 8-year-old children.  What was this teacher thinking?  What was the principal thinking? (If the principal even knew what was...
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Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

February 9, 2018
Marsh Creek Sixth Grade takes time from science to film promo film for Channel One.

From Channel One’s February 9 transcript: Students: We are Mr. Cantwell’s fifth-period social studies class from Marsh Creek Sixth Grade Center in Downingtown, Pennsylvania, and Channel One News starts right now! E-A-G-L-E-S … Eagles!
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Derby Middle School takes time out to do a promotional spot for a school vendor.

February 2, 2018
Derby Middle School takes time out to do a promotional spot for a school vendor.

From Jim Metrock: It seems there are more than a few schools that love to film videos for the controversial, kiddie marketing firm Channel One.  Here’s one from Derby, Kansas.   From Channel One’s transcript for Feb. 2, 2018: Students: This is Mr. Loop’s fourth-hour social studies class at Derby Middle School in Derby,...
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Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

February 2, 2018
Why aren’t Waynesfield-Goshen Middle School students paid for creating this commercial?

From Jim Metrock: Here’s another school allowing its students to film a commercial (the students and teacher don’t know its a commercial, but it is) for the struggling youth marketing firm called Channel One News. Most schools have better things to do with their precious school time. Let’s hope the Waynefield-Goshen Local School district...
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VIDEO: Age-inappropriate content on Channel One News.

January 27, 2018
VIDEO: Age-inappropriate content on Channel One News.

From Jim Metrock: To Channel One News employees, children are a target market. They are simply young consumers. When you think of kids that way, you are prone to be a bit insensitive.  Channel One News has a long history of putting age-inappropriate content before the eyes of schoolchildren. That’s why they have lost...
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VIDEO: Captive Audience: Advertising Invades the Classroom

January 26, 2018
VIDEO: Captive Audience: Advertising Invades the Classroom

From Jim Metrock: If you find it hard to believe a kiddie marketing company like Channel One is still in business, this 2006 video from the Media Education Foundation may help you understand why American classrooms attract the likes of Houghton Mifflin’s Channel One.
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Mississippi school out foxes Channel One News marketers.

January 25, 2018
Mississippi school out foxes Channel One News marketers.

From Jim Metrock:  If you are a company advertising on Channel One, what’s wrong with this picture?
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How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

January 24, 2018
How Channel One News mixed news with advertising: A Story Influenced By An Advertiser (2006)

From Jim Metrock: This is from over a decade ago, but it shows the mindset of the advertising bosses that have run Channel One News from its founding in 1989 to the present day.  Journalists don’t run Channel One News – never have.  Educators don’t run Channel One News – never have. Channel One...
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Ohio students light fires in classroom in order to get on Channel One News.

January 23, 2018
Ohio students light fires in classroom in order to get on Channel One News.

From Jim Metrock: I’ve seen students film themselves doing a lot of silly things just for a chance to be seen on Channel One News. You see, Channel One is constantly asking students and teachers to send in classroom videos that can be used to kick off their daily show.  Channel One requires students...
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Channel One News recklessly shows students eating laundry detergent pods

January 17, 2018
Channel One News recklessly shows students eating laundry detergent pods

From Jim Metrock: Channel One News is pushing the envelope again. Today they shocked classrooms across the country with a story on young people eating laundry detergent pods. Teachers were given no warning about the nature of today’s show. They were not warned that Channel One, for some idiotic reason, decided to show students...
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Young people are uninterested in online Channel One News.

January 16, 2018
Young people are uninterested in online Channel One News.

From Jim Metrock:  I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience. Take this Caption Contest post from Channel One’s FaceBook page.  For some reason, Channel One thinks students like this type of immature content. The picture was posted on January 8 and as of January 16,...
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Boone County (KY) schools still forcing students to watch commercials

January 11, 2018
Boone County (KY) schools still forcing students to watch commercials

From Jim Metrock: Here’s another school district that not only continues to show the controversial Channel One News TV show but allows their students to do a promotional video for the struggling kiddie marketing firm. Hey, Mr. Nichols, 6th-grade science teacher, turn off the TV set and give your students ONE EXTRA HOUR of...
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The laziest young people in front of a camera.

December 31, 2017
The laziest young people in front of a camera.

Houghton Mifflin’s most controversial employees have to be the on-air personalities at their troubled company Channel One News.  Here you see them, on December 20, waving “bye-bye” to schoolchildren who are forced to watch their TV show.  They will not give the news to kids until Wednesday, January 3, 2018! That means for 14...
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A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

December 30, 2017
A look back at 2017: Disgusting – Channel One News tells children Colin Kaepernick is like Rosa Parks

From Jim Metrock: Channel One News wants American school kids to equate Colin Kaepernick with the civil rights icon Rosa Parks.  The producer at Channel One wrote this script with a clear bias in favor of the unemployed, National Anthem-protesting athlete.  Channel One chose to include a line that unnamed “fans” compared the millionaire...
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