From Jim Metrock: Are you a school board member whose board is considering entering into a contract with the youth marketing firm Skoollive? You owe it to your community to take some time to better understand what is in the Skoollive contract. Here is one section (1.7) and one subsection (1.7.1) of the contract....
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From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company. If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
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From Jim Metrock: There are so many things wrong with SkoolLive that I hate to bring up this minor point. Normally, a lot of thought is put into the name of a business. Why SkoolLive chose to misspell “school” is their concern. However I do find it interesting that company employees are confused about their own...
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From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
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From Jim Metrock: Skoollive is an in-school marketing firm. Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
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From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
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