Posts Tagged ‘ ashley mccullum ’
Thinking about Skoollive? Read their contract with Murrieta Valley USD
For Skoollive’s contract with the Murrieta Valley USD, Murrieta, CA: SkoolLive agreement Murrieta Valley USD
Read More »
Skoollive contract: Revenue from Display of Kiosk System Content
From Jim Metrock: Are you a school board member whose board is considering entering into a contract with the youth marketing firm Skoollive? You owe it to your community to take some time to better understand what is in the Skoollive contract. Here is one section (1.7) and one subsection (1.7.1) of the contract....
Read More »
Deconstructing Skoollive’s sales video
From Jim Metrock: Skoollive recently published this video in an effort to make school officials more comfortable with their controversial, in-school marketing company. If your school district is thinking about bringing billboard advertising into your school hallways, please take a moment and watch Skoollive’s “feel good” video, then consider reading my remarks about the video. The opening...
Read More »
A company that doesn’t know how to spell its own name.
From Jim Metrock: There are so many things wrong with SkoolLive that I hate to bring up this minor point. Normally, a lot of thought is put into the name of a business. Why SkoolLive chose to misspell “school” is their concern. However I do find it interesting that company employees are confused about their own...
Read More »
From the archives: 07/5/2003 Keynote Speech To Council Of Urban Boards Of Education
From Jim Metrock: This speech from 12 years ago is unfortunately still timely. Students are still being commercially exploited by old tired kiddie marketers like Channel One and new upstarts like SkoolLive. Parents and educators need to stay vigilant for those who only see schools as a source of easy ad revenue. Keynote Speech...
Read More »
Hold the phone!! Is SkoolLive interested in obtaining student educational records?
From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
Read More »
Call to Action: Skoollive starts playing advertising hardball.
From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
Read More »
Copyright © 2024 Obligation. All Rights Reserved.
Magazine Premium created by Themes by bavotasan.com.
Magazine Premium created by Themes by bavotasan.com.