From Jim Metrock: Why would the kiddie marketers at Channel One News advertise Hostess Twinkies to schoolchildren when they knew there was a childhood obesity crisis in the country? The reason is simple: Channel One News was created by advertising and marketing people to sell whatever they could get away with to a captive...
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From Jim Metrock: Educators don’t like Channel One News because it often makes a circus of their classrooms. The kiddie marketers at Channel One have to bring crazy, goofy images and loud sounds into schools in order to get students to WATCH THE COMMERCIALS. Unless students turn their eyes to Channel One’s advertising, they...
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From Jim Metrock: Channel One News doesn’t spend most of its time covering hard news. It can’t. It would be too expensive, and besides, the show is always a day late because it is, even in 2017, a taped show. Channel One could produce a live show that would be more current for...
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From Jim Metrock: Channel One’s parent company Houghton Mifflin Harcourt reported today that it lost $46.9 million in its second quarter. How much of that is due to Channel One is unknown. Houghton Mifflin rarely mentions Channel One by name anymore. Houghton Mifflin lost $8 million in the Second Quarter of 2015. Houghton...
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Channel One promo filmed by students March 2016 Hedgesville MS From Jim Metrock: Hedgesville Middle School evidently is continuing to show movie commercials and other ads for products in its classrooms. Showing Channel One News according to the contract takes up one hour a week of taxpayer-funded school time. Let’s hope Berkeley...
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From Jim Metrock: It’s 2017 and there is a good reason that Channel One News steadfastly refuses to publish the list of advertisers on its controversial, classroom TV show. No parent, no educator, no school administrator, no citizen is allowed to know what is being advertised to the students in their community. That...
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From Channel One’s transcript for April 12, 2017: Students: This is Mr. Leininger’s seventh-grade U.S. history class from Narcoossee Middle School in St. Cloud, Florida, and Channel One News starts right now! Emily: Awesome job, guys, and check out that clear, bright-blue sky. They don’t call Florida the Sunshine State for nothing. Thanks...
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From Jim Metrock: In 2014, CJ Kettler helped convince Houghton Mifflin Harcourt to acquire her distressed and bleeding Channel One News. Houghton Mifflin has made its share of bad decisions, but acquiring Channel One News was a “doozy.” For three years Ms. Kettler stayed at Houghton Mifflin and oversaw Channel One. May 2017, she...
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