From Channel One’s October 3, 2003
script:
[HELLOS]
[AIRDATE=10/03/03]
[PRO=NORTHROP]
[TALENT=SETH & CHAD MICHAEL MURRAY]
SETH: HEY EVERYBODY,
I’M SETH DOANE ALONG WITH GUEST ANCHOR CHAD MICHAEL MURRAY, STAR
OF THE NEW W.B. DRAMA, "ONE TREE HILL". WELCOME TO THE
SHOW.
CHAD MICHAEL MURRAY:
THANK YOU VERY MUCH, MAN.
SETH: GO AHEAD, GET
US STARTED.
CHAD: WELL, HEY,
MAN, IT’S, UH, FRIDAY, OCTOBER THIRD, AND YOU’RE WATCHING CHANNEL
ONE NEWS.
////////////////////////////////////////////////
At the end of the show:
POTW]
[AIRDATE=10/03/03]
[PRO=ALLEN]
[TALENT= CHAD]
CHAD: OUR PLAY OF
THE WEEK COMES FROM PERRY, IOWA. IT’S HOMECOMING FOR THE BLUEJAYS
OF PERRY HIGH SCHOOL AND THERE’S TWO-AND-A-HALF MINUTES LEFT IN THE
HALF, AND THE WAUKEE WARRIORS HAVE THE BALL ON THE BLUEJAY’S 31 YARD
LINE.
THE WARRIOR QUARTERBACK DROPS BACK TO PASS, AH, BUT THEY DON’T PICK UP
THE BLINDSIDE BLITZ BY KIRK DORMAN. AW, FUMBLE! AND DEFENSIVE END JOHN
FINNESETH SCOOPS UP THE BALL AND GETS SOME BIG TIME BLOCKING, MAN! HE
RUMBLES 57 YARDS FOR THE TOUCHDOWN! BLUEJAYS GO ON TO WIN 26 TO 7.
AND SINCE CHANNEL ONE NEWS SELECTED YOUR PLAY OF THE WEEK, WE’LL BE SENDING
YOU A GATORADE COOLER AND A CASE OF POWDER MIX.
NOW, AS FOR THE REST OF YOU, WHAT ARE YOU WAITING FOR? SEND YOUR PLAYS
OF THE WEEK TO CHANNEL ONE NEWS, P.O. BOX 74911, LOS ANGELES, CALIFORNIA
90004. DO IT. [GOODNIGHT]
[AIRDATE=09/26/03]
[PRO=NORTHROP]
[TALENT=SETH & CHAD MICHAEL]
SETH: THAT’S ABOUT
ALL THE TIME WE HAVE FOR TODAY, BUT BEFORE WE GO, CHAD, TELL US ABOUT
THE NEW SHOW?
CHAD: WELL, UM,
BASICALLY, UH, IT’S "ONE TREE HILL." IT’S ON TUESDAY NIGHTS
FOLLOWING THE "GILMORE GIRLS." IT’S – IT’S GOT A LITTLE
SOMETHING FOR EVERYBODY, SO STAY TUNED, YOU KNOW. LOVE, LIFE, BASKETBALL,
WHAT ELSE COULD YOU ASK FOR?
BUT, YOU CAN ALSO WIN MY AUTOGRAPHED SWEATSHIRT AND BASKETBALL FROM "ONE
TREE HILL." NOW GO TO CHANNELONE.COM AND CLICK ON "GAMES AND
CONTESTS" FOR DETAILS. SETH: VERY COOL, THANKS FOR HELPING US OUT
TODAY. CHAD: THANK YOU BROTHER, APPRECIATE IT, MAN.
SETH: ALL RIGHT,
TAKE CARE YOU GUYS. BYE-BYE.
Channel One News continues to sell its "news anchor" positions
to TV networks and Hollywood movie studios so they can advertise their
latest shows or films.
This time an actor from the WB show One Tree Hill gets to co-anchor
the entire October 3 Channel One News show. Every moment this actor
is on the screen, he is an advertisement for his TV show.
One Tree Hill is in the same mold as the highly sexualized Dawson’s
Creek.
The WB Network has been advertising on Channel One News for years.
This network knows that students are often forced to watch Channel
One and therefore will be forced to watch the ads for shows like One
Tree Hill. This is a wonderful situation for a company like the WB
Network. This company has taxpayers subsidizing the marketing of their
TV shows. The executives at the network must get a big laugh thinking
about schoolchildren being compelled to watch their ads. It is so difficult
to get the attention of children when they are at home, but at school,
Channel One News solves a lot of problems for advertisers. It’s so
easy, it’s almost criminal.
We also included the part of today’s script that shows the large amount
of wasted time devoted to the Gatorade Play of the Week. Who gave Channel
One News permission to play video clips of high school sports? Who
told them they could have sponsored segments on the show in addition
to their two minutes of formal advertising? Who knows when Channel
One will have to answer these questions and others.
Jim Metrock president of Obligation said, "We have students,
who should be doing something educational, watching the Channel One
television show, which is encouraging them to watch more television
when they get home. This doesn’t make much sense. The first two One
Tree Hill shows received a "warning" rating because of the
suggestive dialogue and strong, course language. Do our preteens and
teens need their schools to be promoting this trash? At the expense
of their education?"
