|
Date
|
Audience
|
Schools
|
Classrooms
|
Documentation |
| 1998 | “more than 12,000” |  |
||
| 1999 | “more than 8 million” | “more than 12,000” | “440,000” |  |
| 1999 | “8.1 million teenagers” |  |
||
| 2000 | “over 8 million” | “12,000” | “400,000” |  |
| 2002 | “nearly 8 million teens” | “over 350,000” |  |
|
| 2003 | “nearly 8 million” | “nearly 12,000” |  |
|
| July 2005 | “over 7.7 million” | “over 350,000” |  |
|
| Dec. 20, 2005 | “more than 7 million” | “11,000” | ‘over 300,000″ |  |
From Jim Metrock:
I want to thank our colleague Ken McNatt for discovering the new Channel One News audience numbers on their web site. Last year, Channel One had a published goal of adding 1,000 schools. They got the number right, but they “lost” that amount of schools instead. This latest information has got to be unsettling for the remaining Channel One employees. It is thrilling news to those who value education over marketing.
Earlier this month, CEO Judy Harris said the company’s audience numbers have remained constant at 8.2 million. That of course wasn’t true. Months before, PRIMEDIA said Channel One’s audience was only “over 7.7 million”. Now, a few weeks after Ms. Harris says the viewership is steady at 8.2 million, Channel One’s web site says it is now “over 7 million.”
It is possible that Ms. Harris is just not up-to-speed on her company yet and that she just didn’t know the latest numbers. There aren’t that many “old hands” left at Channel One anymore.
I believe the “more than 7 million” is nowhere near the real viewership, but more on that on January 1, 2006.
This is a dying company. It has been dying for several years. Browse through our web site for the reasons why Channel One News is losing classrooms, losing teachers, losing schools, losing students, losing employees, and losing advertisers and revenue.
