Environmental Defense

August 23, 2006

[Above: Screen shot from Channel One’s TV show. The school appears to be endorsing this web site.]

Channel One News is giving a group called Environment Defense unprecedented access to millions of teens and preteens. ED believes drastic action must be taken to stop global warming or the planet will suffer major consequences.

Several Clinton Administration people are important people with ED and Teresa Heinz Kerry has been on the board for many years and was the Vice Chairman until her husband ran for president and she stepped down until the campaign was over.

Environmental Defense public service announcements about the grave threat of global warming have been running on Channel One News since the start of this school year.

Obligation’s Jim Metrock said, “This evidently is a major effort to win the hearts and minds of young people. The PSA is hard-hitting. The spot that is playing, in high schools and middle schools, shows a man on a railroad track saying global warming won’t affect him. Students then see a train behind him on the tracks. It is getting close. He moves to the side and students see a young girl standing on the tracks with the train bearing down. The train will soon run over her and kill her. It will be a bloody mess. She doesn’t stand a chance. Why would the adult just walk away?

Girl about to be killed by train. (Video that preteens watched.)

“The message is clear,” Metrock said. “Any parents who have doubts about global
warming being the crisis Environmental Defense says it is are no better than this awful man in this PSA. I
expect this ad campaign to go on for months. If a child sees it enough, they
will trust Environmental Defense. After all, their teacher showed the class
this PSA. It must be the school’s position on global warming.

“Adults that don’t agree with Environmental Defense are selfish jerks just like the man who walks away from the oncoming train and doesn’t care about how it will affect the next generation. The man in the PSA doesn’t care enough to look back and see the young girl about to be mowed down by the train. This is a powerful video image. It will affect young people. That is why it is on Channel One. Students have little choice but to watch.

“No matter how one comes down on the global warming question, everyone should be uneasy with Channel One’s decision to air these 30-second commercials over and over again in our schools. If Channel One is receiving money to run these ‘fight global warming’ messages, what happens when a report comes out that debunks Environmental Defense’s position that humans are causing the weather to change? Will Channel One cover that story at the risk of losing their revenue from ED?”

This is where 6th grade students go when they type in the address (fightglobalwarming.com) they saw on Channel One. The dangers of global warming are very scary. Environmental Defense urges young people to convince their parents that they must change their ways before the world runs out of time.

Environmental Defense’s Global Warming Myths and Facts.

[Above: Screen shot from Channel One.] When Environmental Defense says “there’s still time,” they didn’t intend to make schoolchildren feel comforted. They intended theses words to scare them into taking action and into helping change the minds of their clueless parents. (Just a reminder: Channel One News solely determines what it will air on its show.)

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Channel One News promised they would never run a spot like this one. They promised in their Terms of Agreement that no controversial advertising subject matter would be accepted for airing. Here is the exact wording:

Did Channel One violate its own contract with schools? Sure they did. Global warming is very controversial. Are humans the main cause of the planet warming or is it part of a natural cycle? The debate has been going on for years. Channel One CEO Judy Harris should take ttime to read her company’s contract. She then should yank this Environmental Defense PSA and vow to uphold ALL the terms of Channel One’s contract with schools.

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