About Alloy (NasdaqGM:ALOY)
Alloy, Inc. provides media and marketing services
under the Alloy Media + Marketing name in the United States.
The company provides nontraditional media
and promotional marketing programs
connecting with targeted consumer segments.
It manages an array of assets and services
in interactive, display, direct mail, content production, and educational programming.
The company serves with approximately 1500 companies, including half of the Fortune 200.
Alloy specializes in the event and field marketing,
sampling and customer acquisitions programs,
Internet design services,
and consumer research.
It also offers residence hall linens,
diploma frames,
residence hall carpets,
and care packages;
distributes product samples in elementary schools,
high schools,
college campuses,
bookstores,
dining halls,
and student organizations;
and provides sampling and promotion for bars and restaurants.
It also provides third-party advertisers
access to display media boards;
develops and produces books,
television series,
and feature films;
publishes editions of college guides
and provides information on colleges and universities through its Web sites;
publishes and distributes magazines
to provide guidance to students on choosing a career,
selecting a school,
and paying for college;
provides an online scholarship search and matching service
and focuses on internships and part-time jobs for college students;
and offers an online social networking community for high school students.
In addition, the company offers additional advertising opportunities
on various Web sites for college students,
minority students,
and practicing professionals
in the nursing and allied health fields.
Further, it provides advertising placement solutions for marketers
targeting consumers in the college,
multi-cultural,
and military markets.
The company was founded in 1996 and is based in New York, New York.
