A full page ad in Advertising Age magazine around 2000. (Click for PDF)
“Have a long term relationship with our teens”? Sure, Channel One felt they owned students- at least for one hour a week. Channel One News was telling potential advertisers: We have these kids for six years. They can’t turn off your commercial. So give us some cash and start pounding your brand into their little heads.
Actually, most school districts that fall for Channel One’s sales pitch, show the program from 6th to 12th grade for a total of seven years. We think this might be just an outright goof by Channel One’s ad agency.
For more Channel One News sales literature go to our PDF Library.
