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Posts Tagged ‘ captive audience ’

Gaze on this to understand how bad Channel One News was.

July 21, 2018
Gaze on this to understand how bad Channel One News was.

From Jim Metrock: This is a piece of Channel One News sales literature. It’s sickening. Look at the face they used.  It’s a young person who is completely attentive to the Channel One TV screen.  He can’t go anywhere.  He can’t ask for the channel to be changed. He IS the captive audience Channel One...
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Revisiting Time Magazine’s “Captive Audience: Has Advertising in School Gone Too Far?” (2010)

January 22, 2012
Revisiting Time Magazine’s “Captive Audience: Has Advertising in School Gone Too Far?” (2010)

“Channel One News, an in-school TV network launched in 1990 and used in about 8,000 U.S. middle and high schools, has long been a target of criticism because its 12-minute broadcasts include ads. A study published in 2006 in Pediatrics found that on average, students remember more ads from the broadcasts than news stories.”...
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Captive Audience: Advertising Invades the Classroom

July 27, 2011
Captive Audience: Advertising Invades the Classroom

  Produced in 2006 by Media Education Foundation.
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From the archives: Have a long term relationship with our teens.

September 8, 2010
From the archives: Have a long term relationship with our teens.

A full page ad in Advertising Age magazine around 2000. (Click for PDF) “Have a long term relationship with our teens”?  Sure, Channel One felt they owned students- at least for one hour a week.  Channel One News was telling potential advertisers: We have these kids for six years.  They can’t turn off your...
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