Does this look like a commercial? No.
It looks like a nice actor stopped by and wanted to say “Hi” to his old school. Isn’t that sweet?
Channel One News uses the Shout Out feature to sneak some extra advertising into their already ad-loaded show.This actor mentions he stars in Star Trek. He says nothing more. Surely, if this is an ad it is a very poor ad, right?
No, this is a very powerful ad because it looks like something different. People are a little skeptical when they watch a commercial. So when a commercial isn’t presented as a commercial our defenses are down some, and advertisers love it when that happens.
This clip came from the April 29, 2009 Channel One News program shown in classrooms. Is it a coincident that the Star Trek movie in which this actor played the young Spock was to be released on May 8, 2009?
