Channel One’s VP of Sales Aarona Jordan moves on.
From Jim Metrock: It’s tough to sell advertisers on a TV show with a rapidly disappearing audience.
Channel One is still indicating Ms. Jordan is their VP of Sales, but the truth is she has left the company and is now employed by Townsquare Media.
It is almost impossible to believe anything that Channel One says about itself. Their claim about having “nearly 5 million” students in their audience is an absurdly high figure.
I expect more Channel One employees to leave during the first part of this coming school year. Houghton Mifflin, the new owner of Channel One, won’t have a lot of patience with this money-losing company.
