Skoollive to advertisers: “Average annual income of a 12-14 year old: $2,167” Don’t you want a piece of that?

September 15, 2015


From Jim Metrock:

Dear School Board member:

In the future you may find a salesperson standing in front of your board urging your district to sign a three-year contract with Skoollive.  You need to be prepared for his or her slick sales pitch.

Unfortunately sometimes you won’t recognize the Skoollive salesperson, because the person selling Skoollive may be a school employee.  What?!  Yes, beware a school employee who has attended some conference, somewhere who comes back “sold” on promoting this youth marketing firm to his or her school district.

Skoollive may look interesting when the salesperson or employee says there is no out of pocket cost to the school district.  (Wow. How generous!)   You will be told the company wants to put tall video screens throughout your school hallways to enhance communication with students.  They will downplay any advertising that will appear on the billboard/kiosks.  You will be led to believe only positive messages or ads for local colleges will grace the screens.  That of course is nonsense.

You need to be prepared for the discussion about Skoollive.  Unfortunately there will be fellow school board members who will fall all over themselves when they hear the word “free.”  To them anything with no cost, especially “technology,” is a blessing from heaven.  To them it would be a crime to turn down free Skoollive equipment.  You have to be smarter than those board members.

Obligation, Inc. is here to help those who want to know about this controversial marketing firm.

Below is an image from Skoollive’s sales literature aimed not at schools, but at their clients, advertisers.  Skoollive exists to deliver students to advertisers.  Everything else is window dressing.

Screen Shot 2015-07-11 at 6.13.46 PM

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