From Jim Metrock: Dear School Board member: In the future you may find a salesperson standing in front of your board urging your district to sign a three-year contract with Skoollive. You need to be prepared for his or her slick sales pitch. Unfortunately sometimes you won’t recognize the Skoollive salesperson, because the...
Read More »
From Jim Metrock: While looking through a SkoolLive contract with an Arizona school district, I found this disturbing paragraph: 6.17 Student Educational Records. School District’s students’ educational records are protected by the federal Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g (“FERPA”). SkoolLive will comply with FERPA and will not access or make...
Read More »
From Jim Metrock: Skoollive is an in-school marketing firm. Such companies by definition suffer from a split personality. On one hand, the company has to sell advertisers on its ability to place advertising in front of “X” number of schoolchildren, while at the same time it has to sell itself to school boards as a company primarily...
Read More »
From Jim Metrock: Skoollive is boasting of their ability to place Call to Action (CTA) marketing right into the hallways of public schools. “Call to Action” marketing is just as coercing as it sounds. From Wikipedia: In marketing, a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using...
Read More »
