From Jim Metrock: I’ve shown examples of this before. Channel One itself proves it has an increasingly small audience.
Take this Caption Contest post from Channel One’s FaceBook page. For some reason, Channel One thinks students like this type of immature content.
The picture was posted on January 8 and as of January 16, only one person suggested a caption. To Channel One’s credit five others either “liked” or “loved” the post.
Does Channel One News have “millions” of viewers as they claim? They may have a million or two who are still forced to watch their show, but that viewership doesn’t translate into a loyal social media following. That lack of interest in Channel One’s brand means less interest from advertisers. Which means less money to cover expenses.
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