Since last August, CBS News has been producing the Channel One News TV program. CBS took in Channel One after NBC kicked them out their Rockefeller Plaza studios.
CBS is doing the production work for Alloy’s Channel One for several purposes. Mainly CBS wants to introduce their brand to preteens and teens. They want children to feel comfortable watching CBS sitcoms and news shows. They figure is a child is forced to watch a show that plugs the CBS network from the fifth grade on through high school graduation then these young people will be fans of CBS for life.
Also by parenting with Alloy’s Channel One News, CBS can help mold the minds of young people. If you have a problem with CBS being biased, you should have a major problem with CBS in middle school classrooms.
Today is a good example of what CBS thinks is an important news story for preteens.
On the front page of Channelone.com one of the three big stories of the day is a story entitled: Groundbreaking gay marriage trial starts in California.
Now that may be a big story for the rest of us, but for a 12-year-old? This is the problem with a CBS-directed Channel One News – whatever this company wants to put into the face of children it will do so and it will do so as often as they like. Parents are out of the loop when it comes to Channel One News. The webcast of the show is censored so parents don’t see everything. Episodes are removed quickly once they are aired so if a child mentions a disturbing story on the in-classroom TV show, parents can’t check it out without having to write Channel One News executives.
News stories like this one will be quickly gone once Obligation writes about it.
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Channel One News – Groundbreaking gay marriage trial starts in California