A program length commercial

On May 25, 2011, Channel One News devoted their entire show to advertising four ABC television shows. The form of the program length commercial was a “pop quiz” featuring stars from each show as team captains.

The four Channel One News on-air personalities gave up their pretense of being reporters.  They were there to pitch the premiere of two new TV shows and the return of two existing TV shows.  Channel One’s producer made sure the audience screamed their heads off to convey excitement about the ABC shows. Students in the audience were given signs to wave at the camera to further plug the shows.

The four teams were identified by colors but Channel One’s shills (Justin Finch, Jessica Kumari, Steven Fabian, and Shelby Holliday) insisted on referring to the teams by the names of the TV shows. (“The ‘Switched at Birth’ team,” and “the ‘Pretty Little Liars’ team.)  Channel One’s “reporters” did whatever they could to drive home the names of the TV shows without disclosing to their student audience that this pop quiz was an advertisement.  Without an on-air disclosure, Finch, Kumari, Fabian, and Holliday were misleading students, but that’s nothing new for these four.

 

 

 

 

 

 

 

 

 

 

 

Channel One News

May 25, 2011

 

SCRIPT

 

Pop Quiz Challenge

{***JUSTIN***}

HEY EVERYBODY, I’M JUSTIN FINCH…..

{***JESSICA***}

I’M JESSICA KUMARI

{***STEVEN***}

STEVEN FABIAN HERE

{***ON CAM***}

AND I’M SHELBY HOLLIDAY

{***JUSTIN***}

AND WE’RE HERE AT PROVIDENCE HIGH IN BURBANK CALIFORNIA – FOR OUR SECOND ANNUAL POP QUIZ SHOW WHERE WE SEE JUST HOW WELL YOU’VE FOLLOWED THE NEWS THIS YEAR… AND WE PUT 12 TEENS AND THEIR ABC FAMILY CAPTAINS TO THE TEST.

SO THERE IS NO TIME TO WASTE THERE GUYS. THE SECOND ANUAL CHANNEL ONE NEWS POP QUIZ CHALLENGE

{STUDENTS IN BLEACHERS}

STARTS RIGHT NOW!!!!!!!

{***JUSTIN***}

BEFORE WE GET GOING – LET’S MEET OUR TEAMS.

(RED TEAM)

HI I’M KEEGAN ALLEN FROM PRETTY LITTLE LIARS AND ON MY TEAM WE HAVE ZACH LUTHER FROM ILLINOIS… AMANDA CHRISTIAN FROM VIRGINIA AND  JUSTINE KLINGAMAN FROM MICHIGAN .. LET’S DO THIS.

(BLUE TEAM)

WHAT’S UP EVERYONE THIS IS FRANCIA RAISA REPRESENTING FOR THE DEFENDING CHAMPIONS THE SECRET LIFE OF THE AMERICAN TEENAGER AND ON MY TEAM I HAVE ZACHARY HALL FROM IDAHO…ANNABELLE COOPER FROM SOUTH CAROLINA …  AND  ERIKA WHITE FROM OHIO. WE’RE GOING TO WIN, I’M DONE.

(ORANGE TEAM)

HEY GUYS I’M LUCAS GRABEEL FROM SWITCHED AT BIRTH AND ON MY TEAM, THE WINNING TEAM,  WE HAVE KYM HOLUB FROM MICHIGAN, WE HAVE ALEC ZEOLI FROM PENNSYLVANIA AND BRIANNA ANDERSON FROM IDAHO AND WE’RE PUMPED TO GET THIS STARTED.

(GREEN TEAM)

HI I’M GRACE PHIPPS FROM THE NINE LIVES OF CHLOE KING AND ON OUR GREEN TEAM WE HAVE LAUREN RUBIO FROM TEXAS…JOSH VOGEL FROM MINNESOTA  AND ASHLEY FLEENOR FROM INDIANA. WE ARE MEAN AND WE ARE GREEN AND WE CAN’T WAIT TO PLAY. 1, 2, 3, GO GREEN!

{***JUSTIN***}

ALRIGHT GUYS GOOD LUCK. NOW THE RULES ARE SIMPLE. HARD QUESTIONS ARE WORTH MORE THAN EASY ONES

{***JUSTIN***}

NOW THE DAY’S FIRST QUESTION IS WORTH THREE HUNDRED POINTS – ARE YOU GUYS READY? ALRIGHT HERE WE GO.

WHAT IS AMERICA’S LONGEST RUNNING WAR?

IS IT

A- THE CIVIL WAR

B- WORLD WAR II

C- THE WAR IN AFGHANISTAN

OR

D- THE IRAQ WAR

{***JUSTIN***}

LET’S SEE THOSE ANSWERS.

THE ANSWER IS C, THE WAR IN AFGHANASTAN. THAT PUTS TEAM SWITCHED AT BIRTH AT THE TOP AT 300 POINTS.

(KEEGAN ALLEN) THANK YOU!

(JUSTIN)

ALRIGHT NOW OVER TO JESS IN THE STANDS.

{***JESSICA***}

I’M HERE WITH MATTHEW WHO HAS THIS QUESTION WORTH 500 POINTS.

{STUDENT}

COMPARED WITH OTHER COUNTRIES,

WHERE DOES U-S EDUCATION RANK IN MATH?

A -1ST

B – 25TH

C – 12TH

D- 45TH

{***JUSTIN***}

ALRIGHT TIMES UP, LET’S SEE THOSE ANSWERS TEAMS.

ALRIGHT THE ANSWER IS B –  THE U.S. RANKED 25TH AMONG PEERS FROM 34 COUNTRIES. THAT MEANS TEAM CHLOE KING, TEAM SWITCHED AT BIRTH, AND TEAM PRETTY LITTLE LIARS GOT IT RIGHT. TEAM SECRET LIFE GOT IT WRONG. STEVEN HAS OUR NEXT QUESTION IN THE AUDIENCE.

{***STEVEN***}

THANKS JUSTIN, I’M HERE WITH CHRISTINE WHO HAS OUR NEXT QUESTION. IT’S A PHOTO QUESTION FOR 300 POINTS.

{CHRISTINE}

SHE WAS THE FIRST WOMAN TO RUN FOR VICE PRESIDENT ON A MAJOR PARTY TICKET AND SHE PASSED AWAY THIS YEAR AT THE AGE OF 75.

WHO IS SHE?

A – GERALDINE FERRARO

B – ELIZABETH TAYLOR

C – MADELEINE ALBRIGHT

D – ANGELA MERKEL

{***JUSTIN***}

ALRIGHT GUYS, LET’S SEE THOSE ANSWERS. WHO IS IT? ALRIGHT, THE ANSWER IS A – GERALDINE FERRARO. TEAM PRETTY LITTLE LIARS AND TEAM SWITCHED AT BIRTH GOT IT RIGHT. TEAM CHLOE KING AND TEAM SECRET LIFE YOU GUYS DID NOT GET THE QUESTION RIGHT.

NOW SHELBY YOU’RE UP NEXT IN THE STANDS.

{SHELBY + STUDENT}

I’M HERE WITH BRIDGETTE CONLIN WHO HAS A MAP QUESTION WORTH 500 POINTS.

{BRIDGETTE}

WHICH COUNTRY HIGHLIGHTED ON THIS MAP IS YEMEN?

A.

B.

C.

D.

{***JUSTIN***}

LET’S SEE WHAT YOU GOT.

TEAM PRETTY LITTLE LIARS, YOU CHOSE C, WHAT MADE YOU CHOOSE THAT ANSWER?

{STUDENT}

I’M PRETTY SURE THAT YEMEN IS IN THE NORTH PART OF THE MIDDLE EAST.

(JUSTIN)

ALRIGHT, TEAM SWITCHED AT BIRTH YOU GUYS CHOSE B, WHY?

(STUDENT)

WELL, I FEEL LIKE IT WAS C, BUT MY TEAM THINKS IT’S B SO MAJORITY RULES, THEY WON, THEY GOT IT.

(JUSTIN)

ALRIGHT TEAM SECRET LIFE YOU GUYS ALSO CHOSE B AND YOU CHOSE THAT BECAUSE?

(STUDENT)

I’M PRETTY SURE A IS EGYPT, C IS LIKE SYRIA OR JORDAN OR ONE OF THEM, AND B & D..B SOUNDED RIGHT.

(JUSTIN)

JUST A MATTER OF WHAT WAS LEFT, OK I GOT YOU, ALRIGHT. AND TEAM NINE LIVES OF CHLOE KING. YOU GUYS ARE THE UNDERDOGS YET AGAIN, CHOOSING D.

(STUDENT)

WE CHOSE D BECAUSE I THOUGHT IT WAS ON THE WATER AND I KNOW THE OTHER TWO A AND C ARN’T IT.

(JUSTIN)

THE ANSWER IS D AND TEAM NINE LIVES IS THE ONLY TEAM TO GET THAT ANSWER RIGHT.

{***JUSTIN***}

THESE ARE THE STANDINGS NOW FROM ROUND ONE. OUR CHAMP SO FAR IS TEAM SWITCHED AT BIRTH WITH 1,100 POINTS. OUR SECOND PLACE TEAM, TEAM CHLOE KING AT 1,000 POINTS. OUR THIRD PLACE TEAM, TEAM PRETTY LITTLE LIARS AT 800 POINTS. AND OUR LAST PLACE TEAM COMING IN AT ZERO POINTS, LAST YEARS CHAMPS THE SECRET LIFE OF THE AMERICAN TEENAGER

BUT THERE ARE NO WORRIES HERE, IT IS STILL ANYONE’S GAME TO WIN.

{JESSICA}

WELCOME BACK TO THE CHANNEL ONE NEWS POP QUIZ CHALLENGE. I’M TAKING OVER FOR THE SECOND ROUND.

SWITCHED AT BIRTH IS IN THE LEAD AND TEAM THE SECRET LIFE OF THE AMERICAN TEENAGER IS LOOKING TO MAKE A COMEBACK.

SO LET’S GET RIGHT TO IT.

WE’VE BEEN TALKING RECENTLY ABOUT THE GOVERNMENT’S BUDGET. SO LET’S SEE IF YOU CAN GET THIS QUESTION WORTH 300 POINTS.

WHAT IS THE DEFICIT?

IS IT…

A – HOW MUCH THE GOVERNMENT SPENDS MORE THAN IT EARNS EACH YEAR

B – THE TOTAL AMOUNT THE GOVERNMENT OWES

C – THE TOTAL AMOUNT THE GOVERNMENT PAYS IN INTEREST EACH YEAR

D – HOW MUCH THE GOVERNMENT PAYS PUBLIC EMPLOYEES

ALRIGHT TEAMS, LET’S HOLD UP THOSE ANSWERS. … THE ANSWER IS “A” – HOW MUCH THE GOVERNMENT SPENDS MORE THAN IT EARNS EACH YEAR.

SO TEAM ChLOE KING, UNFORTUNATELY YOU GUYS GOT IT WRONG, BUT YOU GUYS ALL GOT IT RIGHT.

ALRIGHT, NOW WE ARE GOING OVER TO SHELBY.

{SHELBY}

ALRIGHT, I’M HERE WITH MATHEW RODRIGUEZ WHO HAS YOUR NEXT QUESTION WORTH 300 POINTS.

{STUDENT – MATHEW RODRIGUEZ}

IN 2009, HOW MANY TEENS REPORTED BEING BULLIED?

A – 1 IN 10

B – 1 IN 5

C – 1 IN 100

D – 1 IN 3

{JESSICA}

ALRIGHT IT’S TIME TO HOLD UP YOUR ANSWERS

THE ANSWER IS “D” – ONE IN THREE.

TEAM THE NINE LIVES OF ChLOE KING YOU GUYS GOT IT WRONG, BUT ONCE AGAIN TEAM SWITCHED AT BIRTH, TEAM THE SECRET LIFE OF THE AMERICAN TEENAGER AND TEAM PRETTY LITTLE LIARS, ALL GOT IT RIGHT.

NOW WE HAVE A VIDEO QUESTION FROM TYLER BLACKBURN WITH PRETTY LITTLE LIARS WORTH 100 POINTS.

{TYLER BLACKBURN}

HERE IS YOUR QUESTION – WHO IS THE MAN BEHIND THE WEBSITE WIKILEAKS THAT POSTED SECRET GOVERNMENT COMMUNICATION? IS IT…

A. DAVID CAMERON,

B. JULIAN ASSAGE,

C. BRADLEY MANNING,

D. NICHOLAS SARKOZY.

{JESSICA}

ALRIGHT IT’S TIME TO HOLD UP YOUR ANSWERS.

OKAY SO THIS IS THE FIRST TIME EVERYONE GUESSED THE EXACT SAME ANSWER AND GUESS WHAT – EVERYONE’S RIGHT.

THE ANSWER IS “B” – JULIAN ASSANGE.

GREAT JOB EVERYBODY.

TEAM SWITCHED AT BIRTH IS STILL IN THE LEAD WITH 1,800 POINTS, BUT YOU NEVER KNOW WHAT’S GOING TO HAPPEN BECAUSE WHEN WE GET BACK THE TEAMS ARE GOING TO BATTLE IT OUT IN THE FINAL ROUND!

{CROWD CHEERS}

{***STEVEN***}

ALL RIGHT EVERYBODY IT IS THE FINAL ROUND OF THE POP QUIZ CHALLENGE.  TEAM SWITCHED AT BIRTH IS IN THE LEAD BUT THE OTHER TEAMS AREN’T TOO FAR BEHIND.

BUT THIS IS THE GAME CHANGING MOMENT – BECAUSE THE TEAMS CAN RISK SOME OF THEIR POINTS OR THEY CAN RISK ALL THEIR POINTS.

NOW THE TEAMS HAVE ALREADY PUT THEIR WAGERS IN SO IT’S TIME TO GET TO THE QUESTION.

{***STEVEN***}

ONE OF THE WORST NUCLEAR ACCIDENTS ON RECORD HAPPENED IN WHAT IS NOW THE COUNTRY OF UKRAINE.

WHAT YEAR DID THE CHERNOBYL ACCIDENT OCCUR?

A- 1986

B- 1985

C- 1993

D- 1996

{***STEVEN***}

THAT WAS A TOUGH ONE

THE ANSWER IS A- 1986.

{***STEVEN***}

SOME PEOPLE ARE HAPPY. SOME PEOPLE ARE SAD.

NOW LET’S FIRST CHECK IN WITH THE BLUE TEAM. THEY WERE IN LAST PLACE COMING INTO THIS FINAL ROUND.

WHAT DID YOU GUYS WAGER ?

(TEEN) WE’RE RISKING EVERYTHING

{***STEVEN***}

EVERYTHING. LET’S SEE YOUR ANSWER.

A. THAT IS THE RIGHT ANSWER. SO THAT’S GONNA  LEAVE YOUR TOTAL AT 1400 POINTS.

{***STEVEN***}

TEAM NINE LIVES OF CHLOE KING, WHAT WAS YOUR WAGER?

(ABCF TALENT) WE WAGERED 750.

{***STEVEN***}

LET’S SEE YOUR ANSWER.

A. ALSO RIGHT. LEAVING YOUR TOTAL AT 1850 POINTS.

{***STEVEN***}

TEAM PRETTY LITTLE LIARS, FIRST LET’S SEE WHAT YOUR TEAM WAGERED.

AN INTERESTING NUMBER. 214 POINTS.

WHAT WAS YOUR ANSWER?

A. ALSO RIGHT. LEAVING YOUR TOTAL AT 1,714 POINTS.

{***STEVEN***}

AND LAST BUT NOT LEAST, THE TEAM THAT WAS IN FIRST PLACE, SWITCHED AT BIRTH, WHAT WAS YOUR WAGER?

WHAT WAS YOUR ANSWER

HOW MUCH DID YOU GUYS WAGER?

50 POINTS. LET’S SEE YOUR ANSWER.

B.THE ONLY TEAM TO LOSE POINTS, SO THAT LEAVES YOU AT 1750 POINTS.

{***STEVEN***}

WE HAVE A WINNER!!! WITH 1850 POINTS, NINE LIVES OF CHLOE KING, CONGRATULATIONS.

NOW GUYS, TELL US, HOW DOES IT FEEL TO BE CROWNED POP QUIZ MASTER?

(ABCF TALENT)

WE DEFINITELY CAME IN FROM BEHIND. AND I THINK WE FEEL VERY–

(TEEN)

ECSTATIC

(TEEN)

COOL

(TEEN)

SWEET

{***STEVEN***}

(laughs) WELL, ALL RIGHT. ECSTATIC, COOL AND SWEET. WELL, CONGRATULATIONS GUYS. NOW THE ORANGE TEAM, TEAM SWITCHED AT BIRTH, YOU GUYS

WERE IN T FIRST PLACE THROUGHOUT THE ENTIRE GAME HERE BUT AT THE END, DIDN’T WORK OUT FOR YA, HOW DO YOU FEEL?

(ABCF TALENT)

EVEN THOUGH WE DIDN’T GET THE FINAL ROUND RIGHT, I STILL THINK WE ARE ALL VERY PROUD OF HAVING THE HIGHEST PERCENTAGE OF CORRECT ANSWERS.

{STEVEN}

SO A FINAL CONGRATULATIONS TO OUR WINNERS. AS THE POP QUIZ MASTERS EACH OF THE STUDENTS WILL BE RECEIVING $600 TO PUT TOWARDS THEIR EDUCATION

{JESSICA}

THANKS EVERYONE FOR COMING OUT TODAY! PROVIDENCE YOU GUYS ROCK. WE HAD A BLAST!

{JUSTIN}

AND THANK YOU ABC FAMILY!

{SHELBY}

THAT’S IT FOR US. SEE YOU GUYS TOMORROW. BYE EVERYONE