Channel
One News has run numerous stories this school year highlighting
athletes that have been named Gatorade Players of the Year
in various sports. These reports have taken up tremendous
amounts of educational time in schools that still have
Channel One’s service.
The main purpose of these stories is to sell more Gatorade
to young people.
Obligation’s president Jim Metrock said, "I believe Channel
One will lose a large number of schools this summer. One
of the reasons schools are fed up with Channel One News
is
because
of
stories
like
this
Gatorade advertorial. The ‘new’ Channel One likes to mix
advertising and news and that doesn’t go over well in America’s
classrooms.
Channel One believes teachers will keep taking whatever
Channel One dishes out. However, teachers are smarter than
Channel One thinks they are. Students are smarter than
Channel
One thinks they are. This sneaky Gatorade story/commercial
comes a day before Channel One will devote their show to
better
nutrition. That would be amusing if it wasn’t so sad. There
is a cost for doing a Gatorade story like this one and
Channel One News is
already paying it."
From the transcript of Channel One News, May 4, 2006:
MELISSA:
OK GUYS, WE’RE GOING TO SWITCH IT UP AND TALK SPORTS. IRISH
EYES ARE SMILING THANKS TO SOME BLUE CHIP TEENAGE FOOTBALL
PLAYERS. WE’LL EXPLAIN AFTER THE BREAK.
INTRO PLAYER
ERROL: SOME SPORTS FANS IN PARTS OF THE COUNTRY — MELISSA,
YOU KNOW THIS — THEY SAY THERE ARE THREE MAJOR SEASONS
— FOOTBALL, SPRING TRAINING AND RECRUITING.
MELISSA:
WELL, IT APPEARS THAT NOTRE DAME WAS ONE OF THE BIG
WINNERS THIS
YEAR IN THE COLLEGE FOOTBALL RECRUITING BATTLE. THE
IRISH SNAGGED A BUNCH OF GATORADE STATE PLAYERS OF THE
YEAR.
PLAYER OF THE YEAR
MELISSA: HE CAN PASS… HE CAN RUN… AND, DID WE MENTION
THE RUNNING THING?
DEMETRIUS JONES OF CHICAGO PASSED FOR 21 TOUCHDOWNS
LAST YEAR AND RAN FOR ELEVEN MORE.
CHARLIE WEIS —
NOTRE DAME
COACH: THE ONE THING, EVERYONE’S GOT HIM PEGGED
AS A DUAL THREAT QUARTERBACK WHO CAN BEAT YOU WITH HIS
ARM
OR LEGS,
YOU KNOW, BECAUSE HE CAN RUN SO WELL, BUT YOU KNOW,
I TOLD HIM I WANT HIM TO THROW THE BALL FIRST,
AND HE’S
ON THE
SAME PAGE WITH ME.
MELISSA: IT WILL BE UP TO SAM
YOUNG TO PROTECT THE YOUNG QUARTERBACK. YOUNG
IS AN OFFENSIVE
LINEMAN FROM ST. THOMAS AQUINAS HIGH SCHOOL IN
FORT LAUDERDALE, FLORIDA. HE’S SIX EIGHT AND WEIGHS 300
POUNDS.
COACH
WEIS: HE IS JUST A BIG MAN WALKING THROUGH
THE DOOR,
YOU KNOW.
THIS GUY COULD HAVE GONE ANYWHERE, AS A LOT
OF THESE GUYS COULD. IT CAME RIGHT DOWN TO THE END, AND
HE PICKED US
AND REALLY PUT A SMILE ON MY FACE.
MELISSA:
BOTH
JONES AND YOUNG WERE THEIR STATE’S GATORADE
PLAYERS OF THE
YEAR. THE IRISH SIGNED NINE OF THOSE PLAYERS
THIS YEAR.
COACH
WEIS: THERE’S ONE THING IN COMMON AS YOU HEAR
EITHER, ‘I’M IN CAHOOTS WITH GATORADE’ OR ‘WE GOTTA LOTTA
GOOD FOOTBALL
PLAYERS.’
TAG PLAYER
MELISSA: WOW… IT LOOKS LIKE NOTRE DAME WILL
BE LOADED NEXT YEAR… BUT, OF COURSE, THEY WON’T
BE BETTER THAN
WHAT TEXAS HAS TO OFFER.
GOODBYES
ERROL: ALRIGHT, WELL, WE SHALL SEE… BUT AS
FOR NOW, WE HAVE TO HEAD OUT. SEE YOU GUYS TOMORROW.
