This article was published in the journal Pediatrics in 2006.
Benefits and Costs of Channel One in a Middle School Setting and the Role of Media-Literacy Training
OBJECTIVES. Channel One is a public-affairs program that includes 10 minutes of news and 2 minutes of paid product advertising or public service announcements. Advocates assert that it increases public-affairs knowledge, but critics charge that it garners a captive audience for teen-targeted advertising. This experiment analyzed the differential effects of Channel One depending on whether early-adolescent viewers received a media-literacy lesson in conjunction with viewing the program. Outcomes included perceptions of Channel One news programming, recall of program content and advertising, materialism, and political efficacy.
Web: http://pediatrics.aappublications.org/content/117/3/e423.full
PDF: http://pediatrics.aappublications.org/content/117/3/e423.full.pdf+html
