Channel One News is quickly disappearing from classrooms.
There are a lot of tears nowadays at Channel One News.
Plummeting audience numbers means shrinking ad revenue.
Shrinking ad revenue of course means… oh no, there go the tears again.
A 9.0% loss of audience follows 2011’s loss of 8.3%.
For the last two years (730 days), Channel One News has lost on average 1,300 student viewers PER DAY.
From Jim Metrock:
Schools are dumping Channel One News at an ever increasing pace.
In 2010, Channel One admitted to a audience of “nearly 6 million” students. That figure represented a loss of over 2 million students from the peak of “over 8 million” in 1999/2000.
Since 2010, Channel One has lost an additional 1,000,000 students. Today, October 2, 2012, Channel One is claiming they have “nearly 5 million” remaining in their classroom audience. “Nearly 5 million” means they have 4 million-something under contract.
Below: Take a trip through time and see for yourself Channel One’s self-documented disappearing act.
1998
Audience:
Schools: “more than 12,000”
Classrooms:
Documentation:
1999
Audience: “more than 8 million”
Schools: “more than 12,000”
Classrooms: “440,000”
Documentation:
1999
Audience: “8.1 million”
Schools:
Classrooms:
Documentation:
2000
Audience: “over 8 million”
Schools: “12,000”
Classrooms: “400,000”
Documentation:
2002
Audience: “nearly 8 million”
Schools:
Classrooms: “over 350,000”
Documentation:
2003
Audience: “nearly 8 million”
Schools: “nearly 12,000”
Classrooms:
Documentation:
July, 2005
Audience: “over 7.7 million”
Schools:
Classrooms: “over 350,000”
Documentation:
December 20, 2005
Audience: “more than 7 million”
Schools: “11,000”
Classrooms: “over 300,000”
Documentation:
June 27, 2011
Audience: “nearly 6 million”
Schools:
Classrooms:
Documentation:
September 7, 2011
Audience: “nearly 5.5 million”
Documentation:
October 2, 2012
Audience: “nearly 5 million”
Schools: “7,000”
Documentation:
Taken from Channelone.com on October 2, 2012.
