Julian Dujarric excited he still has a job at Channel One News.
Jim Metrock: In 16 years of researching and reporting on Channel One News, I have never seen such a video. Channel One’s “reporters” are virtually begging any potential advertiser to help pay their salaries. These young people consider themselves young journalists, but as I always try to remind people, they are employees of a youth marketing company. Channel One News was created by marketing people, it has always been run by advertising and marketing people, and it is currently a youth marketing company owned by Alloy Media and Marketing.
The young on-air personalities Julian Dujarric, Maggie Rulli, Shelby Holliday, Scott Evans, and Jessica Kumari are instrumental in the advertising assault on schoolchildren. This video is just a confirmation of that.
In the television industry, an “upfront” is a meeting hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is named this because it allows marketers to buy television commercial airtime “up front”, or several months before the television season begins. The problem is very few companies want to advertise on Channel One News. To turn that around Channel One commissioned this “upfront sizzle reel” (a short video promoting a company or its brand).
The Sizzle fizzles.
Channel One wrongly claims that they have an audience of “8 million teens.” That is not a lie. That’s a big lie. Channel One hasn’t had 8 million in its audience for over a decade. The never had “8 million teens” anyhow. In 2000 they had 8 million teens AND preteens. Channel One currently has “nearly 5 million” teens and preteens.
It is one thing to misrepresent audience numbers to potential advertises like Neutrogena and junk food drink Sunny D, but if Channel One is misrepresenting its audience numbers to the U.S. Government (Army, Navy, Marines) then they could find themselves in serious trouble.
