BusRadio

This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.

BusRadio

June 14, 2006

For most people a school bus is about safety. When I see a school bus, I automatically slow down. I want to give a school bus wide berth. I know – we all know – the importance of its cargo…schoolchildren…other people’s children. I think about the parents who walk their children to the bus...
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