BusRadio

Consumer Groups Lobby to Remove Ads from Schools Call for Boycott of Channel One, BusRadio By Meredith Deliso Published: September 19, 2006 NEW YORK (AdAge.com) — In an age where advertising is more aggressive and techniques that target children are controversial, there are those who want to keep at least one area free of...
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News Release For Immediate Release:                                                            For More Information Contact: Thursday, September 14, 2006                                                Gary Ruskin (503) 235-8012                                                                                                 Sarah Roberts (202) 255-8332 Children’s Advocates Ask Companies Not to Advertise on BusRadio and Channel One Children’s advocates sent letters today to...
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School bus radio a bad idea Friday, September 1, 2006 A Needham-based company is trying to sign up school systems to run its radio programs on school buses. The idea is so dubious it seems to be falling of its own weight, but for good measure the state Education Department should weigh in with...
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East Bay, RI East Bay Newspapers Wednesday, August 21, 2006 Swansea School Committee tunes into Bus Radio Monday SWANSEA – The prospect of Swansea and other towns allowing broadcasts by the Bus Radio company on their school buses has sparked controversy in Massachusetts. The Bus Radio company has proposed to install and maintain radios...
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Ban BusRadio, Romney asked By RORY SCHULER Staff Writer 08/01/2006 TAUNTON -An Oregon-based activist group, Commercial Alert, has asked Massachusetts Gov. Mitt Romney to stop BusRadio’s efforts to be heard on the Commonwealth’s public school buses. "Public education in Massachusetts is a public trust," the group’s executive director, Gary Ruskin, wrote in a letter...
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Mansfield pulls plug on Bus Radio BY MICHAEL GELBWASSER / SUN CHRONICLE STAFF MANSFIELD — School officials have pulled the plug on Bus Radio, the latest commercial attempt to reach students — this time with a blend of music, advertising and public service announcements. The school committee Tuesday night, citing parents’ feedback, rescinded a...
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Bus Radio company makes their pitch in Swansea BY VINAYA SAKSENA SWANSEA – The Swansea School Committee is considering an offer to introduce student-oriented radio programming for kids to listen to on the bus ride to and from school. At the school committee’s last meeting, a representative of the Bus Radio company, located in...
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Sigma Partners is a venture capital firm. They raise money and then invest it in new start-up companies. If the new companies become successful, they are often sold and Sigma makes a lot of money. Sigma gave BusRadio $4 million to get going. Robert Davoli is the partner who is in charge of BusRadio...
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Targeting Kids – BusRadio aims to bring commercials to Massachusetts school buses. by Maureen Turner – June 15, 2006 Valley Advocate The average American child sees 40,000 television commercials a year, psychologist Susan Linn reports in her 2004 book Consuming Kids: The Hostile Takeover of Childhood. That’s not including the countless other ads that...
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