This bad idea is now dead. We leave the articles up on our site to discourage any company who thinks advertising on a school bus might be a money maker. BusRadio loaned schools special radios with several safety features in exchange for having the attention of a captive audience of young bus riders. They targeted special radio advertising to various age groups. The youngest riders targeted were kindergarten students. When parents found out about BusRadio parents ended BusRadio.
Steve Shulman, the president of BusRadio, has a lot of explaining to do. On one hand he loves to tell school boards that one reason he created BusRadio was to save children from the adult content of drive-time FM radio. On the other hand, his BusRadio website is reporting to kids that Ellen DeGeneres...
Read More »
From Jim Metrock: Children who are subjected to BusRadio on their trip to and from school are told to visit BusRadio.com when they get home. When they type in "busradio.com" on their home computers they come to this screen: A child is suppose to decide which website to go. Ages 13 and up go...
Read More »
http://busradio.blogspot.com/2007/01/busradiocom-gets-all-good-stuff.html BusRadio has now started a blog for children. Does this look like content you want your elementary school student to be consuming? BusRadio is aimed at students from high school seniors to FIRST GRADE STUDENTS.
Read More »
Above: Andre Benjamin (aka Andre 3000) BusRadio: "He is such a cool guy. I was totally star struck!" Vulgar rap singer Andre Benjamin was interviewed on BusRadio’s program recently. Mr. Benjamin goes by the rap name Andre 3000 when he makes his explicit CDs such as Stankonia and Speakerboxxx/ The Love Below (The extra...
Read More »
"Instead of kids listening to shock-jock type programming with inappropriate songs and advertising, we decided that we’d give schools the choice of playing programming that is appropriate for students." Steve Shulman, BusRadio president, in eSchool News. From Jim Metrock: Earlier this year when I first visited BusRadio’s website, I was startled to see...
Read More »
From the National PTA Newsletter (September 19, 2006). Children’s Advocates Ask Companies Not to Advertise on BusRadio or Channel One On Thursday, September 14, National PTA joined more than 100 organizations and children’s advocates in sending a letter to the 100 leading national advertisers and the top 50 advertising agencies, requesting that they...
Read More »
Take the bus, and leave the radio to us. Our View 10/01/2006 Although the educational benefits are difficult for most to discern, the Tau ton School District will try BusRadio for what shapes up as a couple of years Under another threat of being sued, the School Committee signed a two-year contract to have...
Read More »
October 2006 | Hightower Lowdown School Daze by Jim Hightower You know what’s wrong with kids today? They’re just not getting enough advertising in their lives. Take school. Sure, there are ads in the hallways, on classroom televisions and even in some of the textbooks. But, I ask you, what about school buses? Yeah,...
Read More »
September 20th, 2006 School Bus Radio Venture Raises Safety, Commercialism Concerns By Lesli A. Maxwell Education Week As consumer and child-advocacy groups voice objections to a commercial radio venture that aims to outfit school buses with music and advertising that targets children, the safety of offering any radio programming on buses is also being...
Read More »
Schools Stall BusRadio By: RORY SCHULER 09/21/2006 TAUNTON – With $80,000 in radio equipment bought and ready to be installed on 40 Taunton school buses, the School Committee had yet to make up The district’s previously approved BusRadio contract was yanked back for discussion at last night’s meeting. Although the committee voted to approve...
Read More »
