Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
At the beginning of 2002, after years of pressure from Obligation, Inc., Channel One News FINALLY began rebroadcasting their in-school TV show on Channelone.com. All of a sudden for the first time parents could watch the whole TV show AND the commercials their children were forced to watch in their classroom. Channel One is...
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From Jim Metrock: Channel One News is no longer hiding the fact its main mission is to help advertisers connect with young people. The new CEO of Channel One News is Kent Haehl. He used to be Channel One’s Vice President of Sales. He was the man responsible for some awful commercials in...
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It’s fun to read a press release from Channel One News. They are usually wonderful examples of how a company can make something of very little substance sound important. The releases usually contain a large number of over-the-top adjectives. Several years ago Channel One hired a public relations firm to help improve its lousy...
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Channel One News no longer pretends to be a balanced source of news. Channel One News has become an agenda-driven company. They will run certain "news" stories if companies PAY for them. Below is a story about a Congressional hearing looking into offensive rap lyrics. One would think there would be two sides to...
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Channel One News appears to be cutting out all commercials from its webcast. If parents and the public can’t see what is being advertised to students, then they can’t complain. Alloy Media and Marketing, the new owners of Channel One News, have apparently issued orders to Channel One to remove all the advertising on...
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This inflammatory image was broadcast on Channel One to millions of students ages 18 to 10. This is a staged photo. The noose was prepared for benefit of the camera crew. From Jim Metrock: Why would Channel One News seek to inflame racial tensions in high schools and middle schools? Channel One has...
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I want to give a "shout out" to Channel One News. From Channel One’s script for September 25, 2007. Obligation’s remarks are in red. CHRIS BROWNE (Channel One reporter): MANY CONSIDER HIM A SWORN ENEMY OF THE UNITED STATES. HIS Hold it!: "Many consider him"? This script could have been written several ways. A...
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Alloy’s sleazy TV show. ————————————–Alloy’s sleazy book. Both aimed at teens and preteens. Matt Diamond Alloy’s and Channel One’s CEO and Sleaze Peddler. Parents Television Council review of the Gossip Girl TV show. Channel One’s parent company Alloy, Inc. has published a series of disturbing books aimed at teens and preteens. The Gossip Girl...
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Alloy’s sleazy TV show. ————————————–Alloy’s sleazy book. Both aimed at teens and preteens. Matt Diamond Alloy’s and Channel One’s CEO and Sleaze Peddler. Parents Television Council review of the Gossip Girl TV show. Channel One’s parent company Alloy, Inc. has published a series of disturbing books aimed at teens and preteens. The Gossip Girl...
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Channel One News began their broadcast season almost one month later than normal on September 4. Since that date Channel One has had very few advertisers. This is good news for those who would like to see this company disappear from public schools. It is very obvious that companies continue to be frighten of...
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