Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Jessica’s Silly Adventure September 6, 2007 Current events are too boring so Channel One’s anchor Jessica Kumari decides to show her New York neighborhood to her captive audience of up to 6 million students. She stops first at one of her favorite places to get a huge French Vanilla Tasti D-Lite. Yummy. You...
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Screen shots from the September 4 Channel One News. The revolving door for Channel One anchors goes around and around. In May, Cali Carlin told the Channel One audience that she was packing her bags. The other three anchors, Eileen Wu, Alexander Marquardt, and Meka Nichols, all appeared to be staying with the program....
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About Alloy (NasdaqGM:ALOY) Alloy, Inc. provides media and marketing services under the Alloy Media + Marketing name in the United States. The company provides nontraditional media and promotional marketing programs connecting with targeted consumer segments. It manages an array of assets and services in interactive, display, direct mail, content production, and educational programming. The...
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Judy Harris has resigned or has been fired from her position as CEO and President of Channel One News. She held her position for barely two years. Yesterday’s press release from Channel One quoted only Matt Diamond CEO of Alloy which is Channel One’s parent company. On Channel One’s Executive Bio page her name...
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p>Today was the first day for the new Alloy-owned Channel One News show. This press release was issued this morning. Channel One has always been a company that over-promises and under-delivers. "New Digital Technology" sounds impressive. It is meant to keep schools from dropping Channel One’s service. This summer has apparently been an unmitigated...
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From Jim Metrock: Channel One’s new owner Alloy Media and Marketing is starting to bring advertising back to Channelone.com and their first product ad will shock parents and educators. I expected Alloy to be "edgy" with their advertising but even I was surprised. Channel One is now running an ad for Stok a high-caffeine...
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From Jim Metrock: Alloy, Inc. (aka Alloy Media and Marketing) is the new owner of Channel One. They bought the company in April of this year. At the time of purchase Channel One had zero net worth (their assets equaled their liabilities). This basically means that Alloy obtained Channel One for nothing. Wow, what...
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From Jim Metrock: Alloy, Inc. (aka Alloy Media and Marketing) is the new owner of Channel One. They bought the company in April of this year. At the time of purchase Channel One had zero net worth (their assets equaled their liabilities). This basically means that Alloy obtained Channel One for nothing. Wow, what...
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Channel One has cancelled the first three weeks of its broadcast year. Monday, August 13, should have been the first day of Channel One News. The second Monday in August has been the Channel One start date for as long as Obligation has been following the company (1996). A short sentence was added to...
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Form 8-K/A for ALLOY INC 7-Aug-2007 Entry into a Material Definitive Agreement, Completion of Acquisition or Disposition ITEM 1.01 ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT. The discussion below under Item 2.01 with respect to the Channel One acquisition is incorporated herein by reference. ITEM 2.01 COMPLETION OF ACQUISITION OR DISPOSITION OF ASSETS. As previously...
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