Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Here they go again. Another Friday and Channel One is devoting a large portion of their "current events" program to plugging their junk drink sponsor Gatorade. Gatorade "news stories" are so common on Channel One that the program ought to be called the Gatorade Channel. Students sit back and watch another feature story about...
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When Alloy Media and Marketing bought Channel One News this spring their CEO Matt Diamond told the press that Alloy would never have any of the junk food and drink commercials that had been on the show before. It didn’t take a week for Channel One to go back to their old ways. Gatorade...
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The first product advertiser on Channel One this year is Neutrogena’s Acne Wash. Like virtually all product commercials on Channel One News the 30-second ads tell kids there are simple answers to problems – all you need to do is buy a product and your problem – in this case acne – is gone....
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Jessica’s Silly Adventure September 6, 2007 Current events are too boring so Channel One’s anchor Jessica Kumari decides to show her New York neighborhood to her captive audience of up to 6 million students. She stops first at one of her favorite places to get a huge French Vanilla Tasti D-Lite. Yummy. You...
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Screen shots from the September 4 Channel One News. The revolving door for Channel One anchors goes around and around. In May, Cali Carlin told the Channel One audience that she was packing her bags. The other three anchors, Eileen Wu, Alexander Marquardt, and Meka Nichols, all appeared to be staying with the program....
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About Alloy (NasdaqGM:ALOY) Alloy, Inc. provides media and marketing services under the Alloy Media + Marketing name in the United States. The company provides nontraditional media and promotional marketing programs connecting with targeted consumer segments. It manages an array of assets and services in interactive, display, direct mail, content production, and educational programming. The...
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Judy Harris has resigned or has been fired from her position as CEO and President of Channel One News. She held her position for barely two years. Yesterday’s press release from Channel One quoted only Matt Diamond CEO of Alloy which is Channel One’s parent company. On Channel One’s Executive Bio page her name...
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p>Today was the first day for the new Alloy-owned Channel One News show. This press release was issued this morning. Channel One has always been a company that over-promises and under-delivers. "New Digital Technology" sounds impressive. It is meant to keep schools from dropping Channel One’s service. This summer has apparently been an unmitigated...
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From Jim Metrock: Channel One’s new owner Alloy Media and Marketing is starting to bring advertising back to Channelone.com and their first product ad will shock parents and educators. I expected Alloy to be "edgy" with their advertising but even I was surprised. Channel One is now running an ad for Stok a high-caffeine...
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From Jim Metrock: Alloy, Inc. (aka Alloy Media and Marketing) is the new owner of Channel One. They bought the company in April of this year. At the time of purchase Channel One had zero net worth (their assets equaled their liabilities). This basically means that Alloy obtained Channel One for nothing. Wow, what...
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