Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This is a 2006-07 bell schedule for a middle school that considers itself a "Channel One school." Obligation’s Jim Metrock said, "I understand why this school is doing what they are doing. They don’t have the time to show 12 to 13 minutes of Channel One News in a busy school day. Only the...
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From the Madison Eagle (VA) newspaper. "A local thumbs up to Wetsel Middle School, which pulled the plug this year on the obnoxious Channel One system. The controversial TV offerings were aired in WMS classrooms, in part as a way for the students to stay up on current events. "The problem was, through...
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From the National PTA Newsletter (September 19, 2006). Children’s Advocates Ask Companies Not to Advertise on BusRadio or Channel One On Thursday, September 14, National PTA joined more than 100 organizations and children’s advocates in sending a letter to the 100 leading national advertisers and the top 50 advertising agencies, requesting that they...
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Can you tell what is different between these two video clips? Original opening to Channel One News, September 21, 2006. Altered opening to the same show. [Both clips are filmed from Channel One’s webcast. Obligation’s request for tapes of Channel One shows have been ignored by the company. One can see why Channel One...
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District Criticizes Channel One Service CALUMET CITY D. 215 officials said they still need service connected BY PHIL ROCKROHR Times Correspondent This story ran on nwitimes.com on Saturday, September 30, 2006 12:35 AM CDT CALUMET CITY | Channel One has provided local high schools with the free TVs and VCRs it promised, but no...
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Opinion from the Channel Off Wednesday, September 27, 2006 12:03 PM EDT For months, the Nutley Board of Education has been discussed airing a 12-minute news program in the classroom potentially scheduled to start next school year. The news program is provided by Channel One Network. While board members have been discussing the merits...
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The Rutherford Institute Advertising Our Children to Death By John W. Whitehead 9/28/2006 Advertising has become a key defining characteristic of contemporary society. It’s everywhere. Schools used to be one of the few places that weren’t bombarded by advertisers. But even that is changing with the introduction of Channel One and BusRadio. Channel One...
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From Jim Metrock: Ken McNatt sent me an email about today’s Channel One script. He has found another example of Channel One violating their contractual promises to educators. This violation is a new one. From today’s Channel One transcript. Ken’s comments are in the parentheses. BUT ONE YEAR AND ONE-HUNDRED AND EIGHTY FOUR MILLION...
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Consumer Groups Lobby to Remove Ads from Schools Call for Boycott of Channel One, BusRadio By Meredith Deliso Published: September 19, 2006 NEW YORK (AdAge.com) — In an age where advertising is more aggressive and techniques that target children are controversial, there are those who want to keep at least one area free of...
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If you can’t read the title of this explicit CD by Panic! At The Disco, it says: Lying Is The Most Fun A Girl Can Have Without Taking Her Clothes Off. Jim Metrock deconstructs Channel One’s Panic! At The Disco promotion. (Video) Part 1 Part 2 "And it sure as hell ain’t normal."...
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