Does your school still have Channel One News?
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Houghton Mifflin/Channel One News

Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.

Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.

In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.

At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.

About.com, Advertised On C1N, Still Has Hardcore Porn

May 30, 2001

From Jim Metrock: Regrettably, Primedia has not removed their pornography from their Internet company, About.com. Primedia, parent company to Channel One, merged with About.com at the end of February. Since then Channel One has run many commercials for About.com on their in-school TV show and run banner ads for About.com on channelone.com. I have...
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Letter to Members of Congress

May 24, 2001
Letter to Members of Congress

May 24, 2001 Dear Representative: This is a dirty letter. I do not apologize. The person who should apologize is Jack Abramoff of Greenberg and Traurig, the Washington lobbyist for the controversial in-school marketing company called Channel One. I am just telling you what his client is doing to our children. Channel One is...
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Letter to Members of Congress Tells Truth About Channel One

May 24, 2001

From Jim Metrock: I just sent a six page letter to U.S. Senators and Representatives. In this letter, I use graphic language to describe the sleazy and pro-drug entertainment that Channel One has advertised this school year. By clicking on the link you can read the letter, but I warn you about the content....
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“Spin City” and “Dharma and Greg” Advertised to Kids

May 11, 2001
“Spin City” and “Dharma and Greg” Advertised to Kids

Obligation has just reviewed three shows from 1998 that a third party had and that party wanted us to have. They are from the very beginning of the ’98-’99 school year, August 1998. Two commercials urged children to see two of the more sexually provocative sitcoms on at the time: ABC’s “Spin City” and...
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As Schools Kick Channel One Out – Woodward (Oklahoma) Public Schools Sign Up!!

May 11, 2001

Here is an article from the Woodward News documenting how a school board can be mislead into giving away ONE HOUR a week of their student’s school time. http://www.zwire.com/site/news.cfm?newsid=1782517&BRD=1843&PAG=461&dept_id=220390&rfi=6 Notice how the technology director, Kyle Reynolds, explains Channel One to the board. One can hardly recognize Channel One from the gushing comments of Mr....
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Conservative Columnist George Will Lashes Out at Channel One

May 6, 2001

In a column in today’s Washington Post, and other major newspapers, George Will talks about the advertising assault on schoolchildren. Marketing efforts like Channel One sends wrong value messages to children. He said we don’t need our children to be taught how to be more materialistic at school. Jim Metrock said, “The only conservatives...
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The Channel One Diet

May 5, 2001
The Channel One Diet

The Channel One Diet        
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Letter To Maria Menounos

May 4, 2001
Letter To Maria Menounos

  The Channel One Diet         If there is one of the current Channel One anchors that has a future in legitimate TV it is Maria Menounos. She is very comfortable in front of a camera. She recently did a two-part story on diabetes. She tells her audience that she really...
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Raunchy PG13 Movies Continue To Be Advertised

May 2, 2001
Raunchy PG13 Movies Continue To Be Advertised

On April 5, Channel One ran a commercial for Josie and the Pussycats. This movie has a lot of “fun” with the word “p***y.” Sexual dialogue and profanity is routine in this movie as it is in virtually all Channel One advertised films. Families don’t stand a chance against Hollywood’s best friend Channel One, On April 11, Channel...
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Teachers Grabbing For Channel One Cash

April 11, 2001

(Instant Win banner ad at Channel One web site) Teachers have a chance to win $7,800 from Channel One. The “winners” have to agree to participate in Channel One’s advertising and promotion. The “winners” should be kicked out of the teaching profession.   April 11, 2001 – Teachers Grabbing For Channel One Cash, Ethics Problems Galore   The marketing...
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