Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Obligation has just reviewed three shows from 1998 that a third party had and that party wanted us to have. They are from the very beginning of the ’98-’99 school year, August 1998. Two commercials urged children to see two of the more sexually provocative sitcoms on at the time: ABC’s “Spin City” and...
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Here is an article from the Woodward News documenting how a school board can be mislead into giving away ONE HOUR a week of their student’s school time. http://www.zwire.com/site/news.cfm?newsid=1782517&BRD=1843&PAG=461&dept_id=220390&rfi=6 Notice how the technology director, Kyle Reynolds, explains Channel One to the board. One can hardly recognize Channel One from the gushing comments of Mr....
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In a column in today’s Washington Post, and other major newspapers, George Will talks about the advertising assault on schoolchildren. Marketing efforts like Channel One sends wrong value messages to children. He said we don’t need our children to be taught how to be more materialistic at school. Jim Metrock said, “The only conservatives...
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The Channel One Diet
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The Channel One Diet If there is one of the current Channel One anchors that has a future in legitimate TV it is Maria Menounos. She is very comfortable in front of a camera. She recently did a two-part story on diabetes. She tells her audience that she really...
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On April 5, Channel One ran a commercial for Josie and the Pussycats. This movie has a lot of “fun” with the word “p***y.” Sexual dialogue and profanity is routine in this movie as it is in virtually all Channel One advertised films. Families don’t stand a chance against Hollywood’s best friend Channel One, On April 11, Channel...
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(Instant Win banner ad at Channel One web site) Teachers have a chance to win $7,800 from Channel One. The “winners” have to agree to participate in Channel One’s advertising and promotion. The “winners” should be kicked out of the teaching profession. April 11, 2001 – Teachers Grabbing For Channel One Cash, Ethics Problems Galore The marketing...
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PRIMEDIA/About.com’s Teen Advice Site Tells Teens If They Are Ready For Sex – Channel One Heavily Advertising About.com to Schoolchildren Channel One is slowly integrating itself with its recently acquired sister company, About.com. Channel One’s parent company, PRIMEDIA, Inc., completed their merger with About.com in early March. Channel One is to advertise and pitch...
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from Channel One Evidently somebody or several people at Channel One believe deeply in astrology and they want to share this with your child. Channel One has previously promoted astrology on their web site and now they have what they call their "Astro Love Match." A child picks their sign and the sign of...
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The Coca-Cola Company last week announced changes in their marketing practices in schools. Their press release can be read at this link: http://www.thecoca-colacompany.com/news/index.html Coke makes it clear that there should be no advertising in classrooms. "“The classroom is a clean zone – and we’ve always been committed to promoting a learning environment that does...
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