A 2-minute long commercial?! Channel One violates contract again.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Complete, uncensored Channel One News for April 16, 2013
C. J. Kettler officially announced as new Channel One CEO
Channel One’s press release: Channel One News Appoints CJ Kettler as Chief Executive Officer Kettler to Spearhead Transformative Initiatives for Channel One News NEW YORK, May 20, 2013 (GLOBE NEWSWIRE) — Channel One, LLC, the educational digital content provider and producer of Channel One News, the award-winning news program for young people, today...
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From the archives: Collapsing: Channel One News loses another 500,000 student viewers. (2012)
From Jim Metrock: Summer is the time for schools to dump Channel One. During the summer months, when fewer students are in the building, it is so much easier to remove Channel One’s antiquated “technology” (read: old, analog TV sets) from classrooms . After last summer Channel One quietly posted on their website that their...
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Jessica Kumari finally leaves Channel One News
From August 2011… From Jim Metrock: Longtime Channel One on-air personality Jessica Kumari has called it quits. Obligation was surprised in August 2011 when Ms. Kumari came back for yet another year. When she came back for a sixth year in 2012, I thought she must have given up on wanting a...
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Complete, uncensored Channel One News for April 19, 2013
Enough violence, Channel One. Stop being reckless with your young, captive audience.
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Complete, uncensored Channel One News for March 15, 2013
Guns are drawn during Channel One’s weekly Week in Rap segment. Teachers have no idea what images Channel One will thrust on schoolchildren.
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Who is C.J. Kettler? and why should parents care?
From Jim Metrock: There was no press release announcing her hiring. All previous CEOs benefited from a substantial public relations effort when hired. Ms. Kettler got nothing. Strange. It might have been Ms. Kettler who insisted on no publicity. I could understand that. Odd that Obligation, Inc. was the entity that told the...
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Channel One News for March 14, 2013
Clearasil remains one of the few advertisers left on the controversial, in-classroom Channel One TV show.
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Channel One News uncensored April 24, 2013
From Jim Metrock: I have apologized to Channel One three times since 1996 when I began researching and reporting on the youth marketing company. All of my apologies were about rather inconsequential things, but when I am wrong I want to correct the record as quickly as possible. I recently blamed Channel...
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The Mortal Instruments movie plugged to HS, MS, and elementary students
Clicking on the “Mortal Instruments Sweeps!” ad takes teens, preteens, and elementary school-age children to this site: http://video.channelone.com/the-mortal-instruments-sweepstakes/ The contest is sponsored by Alloy Media and Marketing, Channel One’s parent company.
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