Clearasil remains one of the few advertisers left on the controversial, in-classroom Channel One TV show.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Channel One News for March 14, 2013
Channel One News uncensored April 24, 2013
From Jim Metrock: I have apologized to Channel One three times since 1996 when I began researching and reporting on the youth marketing company. All of my apologies were about rather inconsequential things, but when I am wrong I want to correct the record as quickly as possible. I recently blamed Channel...
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The Mortal Instruments movie plugged to HS, MS, and elementary students
Clicking on the “Mortal Instruments Sweeps!” ad takes teens, preteens, and elementary school-age children to this site: http://video.channelone.com/the-mortal-instruments-sweepstakes/ The contest is sponsored by Alloy Media and Marketing, Channel One’s parent company.
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Stop showing this to the public!!! – Upfront fizzle – Bizarre video shows how desperate Channel One News is for advertisers
From Jim Metrock: April 26, 2013 – Ah, the embarrassment was too much for Channel One and its on-air personalities. (I admit it was disquieting even to me to see Channel One reporters begging advertisers to help their company.) YouTube has taken down our “Sizzle/Frizzle” video because Channel One claims a copyright infringement. There...
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CEO Kent Haehl out at Channel One News.
Spring house cleaning continues at marketing company Channel One. A look back at the man who loved to connect advertisers with children. In the early 2000’s when he was Channel One’s VP of Sales Kent Haehl knew that there was an obesity crisis developing among young people, but he signed up junk food...
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Upfront fizzle – Bizarre video shows how desperate Channel One News is for advertisers
Jim Metrock: In 16 years of researching and reporting on Channel One News, I have never seen such a video. Channel One’s “reporters” are virtually begging any potential advertiser to help pay their salaries. These young people consider themselves young journalists, but as I always try to remind people, they are employees of...
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“…blood everywhere.” Channel One brings horrific bombing images to middle school classrooms.
6th grade students, just one year out of elementary school, see the same violent images on Channel One News as high school seniors see. Channel One’s “one-size-fits-all” approach to news stories shows their insensitivity to their preteen audience. Showing the same news stories to an audience ranging from 10 years-old students to 18 year-old...
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Uncensored Channel One News for February 27, 2013
Channel One news anchor Julian Dujaric.
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Complete, unedited Channel One News for April 11, 2013
Jessica Kumari in her 6th! year at Channel One News.
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