Food food advertising is back at Channel One News.
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Complete, unedited Channel One News for April 8, 2013
Channel One News brings back junk food advertising.
From Jim Metrock: Channel One News is now advertising the notorious SunnyD beverage to its captive audience of schoolchildren. Yes, Channel One News is back advertising junk food to American students. If you think “junk” is too harsh for such a “sunny,” “delightful” drink, then you probably haven’t checked out its ingredients. SunnyD...
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Banner ads disappear from Channelone.com
From Jim Metrock: The blank purple space at the top of all Channelone.com’s pages used to be filled with banner ads. For several days the banner ads are gone. Does this mean Channel One News has run out of companies wanting to advertised on their controversial website? That is possible since there...
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Complete, unedited Channel One News for March 28, 2013
Screen shot from Channel One News on March 28, 2013 Middle schools are shown the same content as high schools. Teachers are given no warning of controversial stories on Channel One News so parents cannot talk with their children about what they are going to see on Channel One.
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Executive Vice President of Operations Kathy Goodman out at Channel One News
Kathy Goodman the longest serving employee at Channel One News has been quietly removed from the company. She has been gone for exactly one year. The public was unaware of her departure because like Channel One’s ouster of Dr. Paul Folkemer , there was no press release, no public statement of thanks for her...
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Dr. Paul Folkemer gone from Channel One News.
From Jim Metrock: May no educator ever, EVER, do what this man did with his Doctor of Education (Ed.D) degree. Educator-turned-kiddie-marketer Dr. Paul Folkemer is out at Channel One News. He first joined Channel One in 1998. He left after four years and then came back to the youth marketing firm in 2008. Now...
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CFO Mohamed Sayed leaves Channel One.
Longtime Channel One employee Mohamed Sayed is no longer employed by the company. Mr. Sayed was promoted less than three years ago to the position of Chief Financial Officer. His replacement, if there is one, is unknown.
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