Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This was an informative advertisement paid for by Obligation that appeared in certain zip code areas in the Greater Birmingham, AL area in the spring of 2004. for complete PDF: https://obligation.org/wp-content/uploads/2010/09/c1stupidityofchanneloneadbhamnews.pdf
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This press release shows how Channel One News coverts taxpayer-funded school time into advertising time. Tyler Bryant’s recording company signs a contract with Channel One News; Tyler Bryant’s music is heard for one week in 8,000 schools. Hear It Now is a feature Channel One News developed to get more than the allowed 2...
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A full page ad in Advertising Age magazine around 2000. (Click for PDF) “Have a long term relationship with our teens”? Sure, Channel One felt they owned students- at least for one hour a week. Channel One News was telling potential advertisers: We have these kids for six years. They can’t turn off your...
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This article is about the creepy advertising Alloy Media and Marketing is doing in partnership with Kmart. Channel One News, owned by Alloy, is already promoting First Day on Channelone.com and we suspect on their classroom TV show. (In 2007, Channel One News began censoring their commercials from their web rebroadcast so the public...
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This is a copy of a certified letter than was mailed to Kathy Goodman, the Vice President of Operations for Channel One. The letter was accepted by Channel One, but we haven’t heard from ZelnickMedia the company that has a lot to lose if they are buying Channel One as part of their purchase...
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http://www.democraticmedia.org/jcblog/?p=997 Digital Destiny Jeff Chester Reports on Digital Media and the Public Interest Teens are ground zero for the digital marketing industry, worldwide, since they are seen as the “always-on” online generation. Companies such as Microsoft, AOL, Sulake, MTV/Nick and many others closely research the digital behaviors of youth–all so they can be better targeted...
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Teen-Centric Company Behind ‘Gossip Girls’ Partners With Kmart for the Launch of ‘First Day’ The Player: Alloy Media & Marketing Location: Los Angeles and New York Key Execs: Matt Diamond, CEO, Alloy Media & Marketing; Sean Horvath, exec VP-branded entertainment, Alloy Media & Marketing; Josh Bank, president, Alloy Entertainment, East Coast Key Projects: “First...
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Alloy and Kmart Gear Up for Class With First Day — An Original Web Series Airing on the AlloyTV Network Press Release Source: Alloy, Inc. On Monday August 30, 2010, 9:00 am EDT Kmart to leverage immersive branding and retail opportunities through original comedy from Alloy Entertainment — creators and executive producers of young adult...
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Obligation, Inc. applies the truth to a Channel One News Powerpoint presentation.
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