30-second commercial forced on teens and preteens November 15, 2010. November 15, 2010 – Channel One News says they still have “nearly 6 million” students under contract to watch their in-school TV show. If that is true then one 30-second ad like this one for an animated movie called Tangled could waste...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
50,000 student hours gone in 30 seconds
Not your average use of school time
Warner Brothers needs help from taxpayers. They have a new movie coming out that has all the makings of a major disaster. The 3D Yogi Bear movie was going to be released this past summer but its release was postponed. That’s not a good sign for a movie. The few reviews of the movie...
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November 15 show – Ads as news
This is one of the webpages Channel One News devoted to plugging the new Harry Potter movie. Channel One also ran commercials for the movie on the in-classroom TV show and ran video ads on its website. They also aired “news” stories whose purpose was to pitch the movie in a more subtle...
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Advertising feminine hygiene products to pre-teens
This is a screen shot of Channel One’s homepage today. This is the website that Channel One News plugs constantly during each daily in-classroom Channel One News TV show. (“Go to Channelone.com for more information.” “Go to Channelone.com for to enter the contest.”) Channel One has taken a lot of money from Procter &...
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We the fools
November 8, 2010 – A captive audience of teens and preteens have to watch this relatively obscure band plug Channel One’s advertising feature called Hear It Now. Channel One News routinely advertises new musical acts during the “news” part of the show. This is clearly advertising, but it is in addition to the 2...
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Channel One News now owned by ZelnickMedia (Grand Thief Auto)
Source: Alloy, Inc. ZelnickMedia Completes Acquisition of Alloy, Inc. NEW YORK, Nov. 9, 2010 (GLOBE NEWSWIRE) — Alloy, Inc. (Nasdaq:ALOY) (“Alloy”) announced today that an investor group led by ZelnickMedia has completed the previously announced acquisition of Alloy following the approval of the transaction by an overwhelming majority of Alloy shareholders at a special...
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Video: If middle school parents aren’t upset about this, then…
March 13, 2014: This and other videos were removed after Channel One complained to YouTube. Obligation’s YouTube account was terminated by Channel One’s actions. Channel One will do about anything to prevent the public from seeing what it is showing schoolchildren. This is taken from the November 1, 2010 middle school showing of...
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Utopia is a place where you don’t have to listen to teachers.
Typical Channel One News. This is a controversial topic and Channel One did not give teachers any warning that they were going to air the story. Does this send a message to middle school students (Channel One’s biggest, most loyal audience) that there’s an alternative to taking notes in class? Channel One News doesn’t...
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BusinessWeek: Alloy and Teenage Girls
Alloy Wants to Own Teenage Girls The entertainment company dominates teen books, television, and film, so why not the Web, or the rest of the world? By Susan Berfield Josh Bank is a cheerful guy in a red-checked shirt and pressed khakis with millions of young women under his influence. On this Sunday morning in...
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It’s Kind of a Funny News Show
Channel One News under Kent Haehl and Paul Folkemer has become an advertising funhouse. Every part of the show is up for sale. Respectability? Forgetaboutit. Chanenl One appears to be in survival mode. Here’s an actress in a new movie It’s Kind of a Funny Story coming out on Friday, October 8. Channel...
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