Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
This is a screen shot of Channel One’s homepage today. This is the website that Channel One News plugs constantly during each daily in-classroom Channel One News TV show. (“Go to Channelone.com for more information.” “Go to Channelone.com for to enter the contest.”) Channel One has taken a lot of money from Procter &...
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November 8, 2010 – A captive audience of teens and preteens have to watch this relatively obscure band plug Channel One’s advertising feature called Hear It Now. Channel One News routinely advertises new musical acts during the “news” part of the show. This is clearly advertising, but it is in addition to the 2...
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Source: Alloy, Inc. ZelnickMedia Completes Acquisition of Alloy, Inc. NEW YORK, Nov. 9, 2010 (GLOBE NEWSWIRE) — Alloy, Inc. (Nasdaq:ALOY) (“Alloy”) announced today that an investor group led by ZelnickMedia has completed the previously announced acquisition of Alloy following the approval of the transaction by an overwhelming majority of Alloy shareholders at a special...
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March 13, 2014: This and other videos were removed after Channel One complained to YouTube. Obligation’s YouTube account was terminated by Channel One’s actions. Channel One will do about anything to prevent the public from seeing what it is showing schoolchildren. This is taken from the November 1, 2010 middle school showing of...
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Typical Channel One News. This is a controversial topic and Channel One did not give teachers any warning that they were going to air the story. Does this send a message to middle school students (Channel One’s biggest, most loyal audience) that there’s an alternative to taking notes in class? Channel One News doesn’t...
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Alloy Wants to Own Teenage Girls The entertainment company dominates teen books, television, and film, so why not the Web, or the rest of the world? By Susan Berfield Josh Bank is a cheerful guy in a red-checked shirt and pressed khakis with millions of young women under his influence. On this Sunday morning in...
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Channel One News under Kent Haehl and Paul Folkemer has become an advertising funhouse. Every part of the show is up for sale. Respectability? Forgetaboutit. Chanenl One appears to be in survival mode. Here’s an actress in a new movie It’s Kind of a Funny Story coming out on Friday, October 8. Channel...
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Video from March 16, 2009. Another Channel One “Shout Out.” This time it is Rainn Wilson pitching his animated movie Monsters vs. Aliens. These “Shout Out” spots are not billed as advertisements and so they can be confusing to some schoolchildren. Confusion is what Channel One is aiming for. They pride themselves...
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From Jim Metrock: Got your attention? As far as I know Channel One News is not considering advertising cigarettes. For that matter I have no information leading me to believe the company will start advertising automatic firearms, beer, abortion clinics, state lotteries, x-rated movies, or “head shops.” The reason I posted this headline is...
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When Channel One News advertises a movie, they throw everything at young people and hope something will stick. As we have seen they will invite the actors from the movie to be “special guests” on the classroom TV show. Of course, regular movie commercials (“trailers”) will air on Channel One News and Channel One’s...
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