Channel One News is watched by as many as 6 million secondary school students each school day. Teachers are often too busy to watch the show with students. Teachers also don’t have time to discuss the non-commercial and commercial content of the show. Therefore there is little or no chance for teachers to deconstruct...
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Does your school still have Channel One News?
Learn how to unplug
Houghton Mifflin/Channel One News
Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
Why am I listening to We The Kings?
New Hope provides little hope for Channel One News and advertisers
This is the 2010-11 bell schedule for a small Mississippi middle school. They say timing is everything in comedy. Timing is also important to the kiddie marketers at Channel One. Channel One’s contract with schools requires schools to show the Channel One News program “between the bells.” That means the program has to be...
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Channel One does its part to promote MTV’s pornographic “Skins”
From Jim Metrock: Let’s go through this sordid situation step by step. 1. There is a terrible new show on MTV called “Skins.” The Parents Television Council calls Skins “the most dangerous program ever” for children.” Here is one article about the show. Just type “MTV Skins” in a search engine and you’ll...
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Channel One News is Number Zero for advertising this movie
From Channel One’s website channelone.com. January 24, 2011 There is no MPAA rating label on movies advertised on Channel One’s site. There’s a reason for that. It hurts sales. This is a PG-13 movie. Channel One News promised school boards in 2000 they would cease advertising PG-13 movies to middle school students. That meant...
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Explicit content musician plugged on Channel One News
RJD2 He was born Ramble John Krohn aka RJD2. This hip-hop artist and producer likes publicity stills with blood on his face. From Jim Metrock: Let’s take this one step at a time. 1 Here’s a CD by RJD2 called “The Colossus.” Although it does not have a parental warning on its cover it...
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Shelby Holliday having fun on camera. Taxpayers’ money burns.
Shelby Holliday wastes class time for up to six million unfortunate schoolchildren. Channel One News January 20, 2011 SCRIPT HEY GUYS.IT’S THURSDAY JANUARY 20TH. SHELBY HOLLIDAY HERE IN MY ARMSTRONG MIDDLE SCHOOL STUDENT COUNCIL T-SHIRT. BIG SALUTE TO THE CREW FROM RAYNE, LOUISIANA FOR SENDING THIS IN. CHANNEL ONE NEWS STARTS RIGHT...
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Email to the Vestavia Hills Board of Education: from a stakeholder
January 19, 2011 from Jim Metrock <jimmetrock@obligation.org> to prewittkh@vestavia.k12.al.us, benosk@vestavia.k12.al.us, jdent@vestavia.k12.al.us, davidwalker@vestavia.k12.al.us, jcpounds@vestavia.k12.al.us cc “Jamie R. Blair” <blairjr@vestavia.k12.al.us>, milesdw@vestavia.k12.al.us date Wed, Jan 19, 2011 at 8:55 PM subject from a stakeholder words The Board believes that an informed public is vital to the success and support of public education. The Board of Education recognizes that...
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Academics meant more to Bartlett HS than Channel One News
6+1=7, right? January 26, 2010 • written by Jessica Ferrell Filed under News Nearly everyone on campus has heard the rumors that BHS is moving to a “seven-period school day” in the fall of 2010. Well, the rumors are true. Sort of. After Shelby County Schools became a part of the Tennessee Diploma...
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Tangled mess of ads and “news”
Another movie plug: http://www.youtube.com/watch?v=hPv-fXo7PE0
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