Channel One News is a youth marketing company whose main purpose is to get advertising to a captive audience of impressionable schoolchildren. The company loans a school TV equipment in exchange for the school’s contractual pledge to show students a daily, 12-minute, hyper-commercial, TV program called Channel One News. Students lose one hour a week of schools time, which equates to one lost week of instructional time (32 hours) per year. No educational organization endorses the use of Channel One News.
Channel One has fallen on very hard times. Once they claimed over 8 million students were under contract. Since 1997 they have continued to lose schools and now they claim “nearly five million” students and the true figure is probably lower.
In May 2014, publisher Houghton Mifflin Harcourt acquired Channel One from ZelnickMedia the makers of the ultra-violent Grand Thief Auto video game series. Houghton Mifflin did not disclose the purchase price.
At the end of 2014 most of Channel One’s full-paying advertisers have abandoned the program.
From Channel One’s website channelone.com. January 24, 2011 There is no MPAA rating label on movies advertised on Channel One’s site. There’s a reason for that. It hurts sales. This is a PG-13 movie. Channel One News promised school boards in 2000 they would cease advertising PG-13 movies to middle school students. That meant...
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RJD2 He was born Ramble John Krohn aka RJD2. This hip-hop artist and producer likes publicity stills with blood on his face. From Jim Metrock: Let’s take this one step at a time. 1 Here’s a CD by RJD2 called “The Colossus.” Although it does not have a parental warning on its cover it...
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Shelby Holliday wastes class time for up to six million unfortunate schoolchildren. Channel One News January 20, 2011 SCRIPT HEY GUYS.IT’S THURSDAY JANUARY 20TH. SHELBY HOLLIDAY HERE IN MY ARMSTRONG MIDDLE SCHOOL STUDENT COUNCIL T-SHIRT. BIG SALUTE TO THE CREW FROM RAYNE, LOUISIANA FOR SENDING THIS IN. CHANNEL ONE NEWS STARTS RIGHT...
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January 19, 2011 from Jim Metrock <[email protected]> to [email protected], [email protected], [email protected], [email protected], [email protected] cc “Jamie R. Blair” <[email protected]>, [email protected] date Wed, Jan 19, 2011 at 8:55 PM subject from a stakeholder words The Board believes that an informed public is vital to the success and support of public education. The Board of Education recognizes that...
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6+1=7, right? January 26, 2010 • written by Jessica Ferrell Filed under News Nearly everyone on campus has heard the rumors that BHS is moving to a “seven-period school day” in the fall of 2010. Well, the rumors are true. Sort of. After Shelby County Schools became a part of the Tennessee Diploma...
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Another movie plug: http://www.youtube.com/watch?v=hPv-fXo7PE0
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30-second commercial forced on teens and preteens November 15, 2010. November 15, 2010 – Channel One News says they still have “nearly 6 million” students under contract to watch their in-school TV show. If that is true then one 30-second ad like this one for an animated movie called Tangled could waste...
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Warner Brothers needs help from taxpayers. They have a new movie coming out that has all the makings of a major disaster. The 3D Yogi Bear movie was going to be released this past summer but its release was postponed. That’s not a good sign for a movie. The few reviews of the movie...
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This is one of the webpages Channel One News devoted to plugging the new Harry Potter movie. Channel One also ran commercials for the movie on the in-classroom TV show and ran video ads on its website. They also aired “news” stories whose purpose was to pitch the movie in a more subtle...
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